WHAT THEY DO
The female-led startup called ELVIE, developed two main products. The first helps strengthen pelvic muscles, and the second, is to help during pregnancy.
“Whether it’s menstruation, pregnancy or menopause, women’s bodies have been shrouded in taboo for centuries. We know so many issues of womanhood can be improved by technology, and there is so much potential in this space,” Tania Boler, CEO of Elvie, said in a statement.
ABOUT FIRST PRODUCT
It’s an Elvie Trainer,app-connected pelvic trainer women wear while doing Kegel exercises.
HOW IT WORKS
The Elvie Trainer app lets users visualize their pelvic floor movements with biofeedback, while the user performs the exercise. Each session is designed to be fun and lasts 5- min.
The small pebbled-shaped pod, is inserted into the vagina like a tampon, connects to a phone app that guides you through the 5-min. workouts to strengthen and tone your pelvic floor. It now has more than 1,000 health professionals around the world recommending it.
WHO IT’S FOR
The exercises are often recommended for people with incontience, which most times are women who have gone through childbirth, but obesity or constant coughing may also weaken pelvic floor muscles.
See Pregnancy, childbirth, obesity, and constant coughing weaken pelvic floor muscles.
BENEFITS FOR USER
Kegel exercises are linked to better core strength, improved back & abdominal strength.
ABOUT SECOND PRODUCT
WHAT IS IT
The second product is the Elvie Pump, a smart breast pump to help women who breast feed post-pregnancy. It’s silent and worn inside of a standard nursing bra.
WHAT IT’S FOR
It comes with a connected app, which lets moms monitor the volume of their milk in real time. It tracks the pumping history on each breast, and is designed to switch from stimulation to expression mode when it detects let down. It will also stop when the bottle is full.
Femtech has become a growing piece of the digital health market, and connected breast pumps are becoming more plentiful on the market.
A number of breast pumps launched at last year’s CES. This included Willow, a handsfree breast pump that connects to the user’s phone so they can see what is happening while they pump, and Sonata Smart Breast Pump, which lets users track their sessions as well as gives educational information about breast feeding.
There’s also one other pelvic floor coach on the market. In 2015a smartphone-connected device called PeriCoach, that helps women with pelvic floor exercises was approved by the FDA.
The latest round of Series B funding was led by IPGL with participation from Octopus Ventures and Impact Ventures UK.
“We are delighted to have the support of Michael Spencer on our journey to create extraordinary products that improve women’s lives. This financing will enable us to continue innovating, while driving global scalability to meet customer needs.” –Tania Boler, CEO, Elvie