All Your Vitals At Home With One Device

Sathya Elumalai, Founder and CEO of Aidar Health, wants to make using his simple device part of your daily routine, like brushing your teeth, as a preventative measure in health, even if you don’t live with a chronic health condition.

For those that do, it can be a lifesaver. Even if you’re healthy it can be a lifesaver by detecting something early. We’ve all known otherwise healthy people who have a heart attack, stroke or even get diagnosed with cancer at a late stage.

Early detection still remains one of the best ways to prevent a fatal diagnosis.

The device called MouthLab is the first 30-second non-invasive, tricorder-style handheld device to record all your vitals.

You can use it within the comfort of your own home without the need of other devices.

“Although half of the US population have chronic conditions, the problem is, everyone is subject to multiple chronic conditions. Providing only what is essential for your one condition, is not going to really help you. Every year, patients develop other conditions.”

-Sathya Elumalai

Sathya learned this first-hand from his own experience with his Mom.

“My mom suffers from multiple chronic conditions. It started off with diabetes, and then moved on to heart condition, and then, all other complications associated with it. So, what MouthLab can do is help you predict complications early.” -SATHYA

MouthLab measure all these different parameters each day, so if you find something wrong, it can be detected early.

“Let’s say you’re diabetic, but if you see some problems within your heart condition, like blood pressure or or heart rate, that can be captured at a very early stage.” -SATHYA

It not only helps patients, but helps providers take care of patients at an early stage.

Specifically, the MouthLab device measures:

Your Temperature

Your Blood Pressure

Your ECG

Your Blood Oxygen Saturation

Your Pulse Rate

Your Breathing Rate and Pattern

Your Lung Function lung function (technically called FEV1. FEV1 or FVC)

And soon…Your Dehydration Level and Glucose

    Sathya Elumalai, MS, MBA, Founder and CEO of Adair Health, is a medical device executive with over 15 years of experience working with payers, providers, pharmaceutical companies, and patients. At Multisensor Diagnostics (MDx), Elumalai has developed a revolutionary tricorder-style rapid medical assessment device and artificial intelligence-enabled triaging system for efficient home management of chronic disease.

In addition to his efforts at MDx, Elumalai also serves as an advisory board member at Rutgers University, as a PCORI Ambassador, and PCORI merit reviewer. Elumalai holds a dual master’s degree in public health and healthcare management from Johns Hopkins University.

He is also a certified professional in healthcare quality and safety with over 10 years of diverse leadership experience at the Johns Hopkins Medical Institute. Elumalai is a proven leader recognized for building scalable processes, integrating analytics into decision making, improving customer satisfaction, and driving large-scale digital transformations in health care.

FOR MORE INFORMATION VISIT: http://www.aidar.com

 

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Maria Dorfner’s interview with Sathya Elumalai

 

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BABO Takes On Consumable Paper Industry

Meet the ONLY company IN THE WORLD that produces a consumable paper product.

It’s made with 100% bamboo and no other ingredient.

It’s so pure BABO salespeople in China actually eat it to demonstrate how pure it is.

And BABO owns the forest where the bamboo is grown.

The beauty is once all their products are developed, they all return to the planet…

In its natural, original form.

There is only one byproduct from manufacturing process; fed back into their koi pond.

 

There are a few competitors that CLAIM to be bamboo, but in fact are produced with other bi-products, such as sugarcane that binds the paper together.

Some only use 20% bamboo products.

We sat down with the co-founders of BABO, Paul Ruitenberg and Gustavo Andres Avila at the BOLDTV studios to learn more.

How was the company BABO started?

The company was started by a bold woman in China, who went against the grain, pun intended, of all other companies in China, insisting she wanted to make paper out of bamboo, with no other ingredients.

After years of research, BABO was born.

What makes the bamboo in BABO’s products unique?

Bamboo Quinone is an anti-bacterial compound in bamboo, and it’s only part of what makes their bamboo products special.

Bamboo itself dates back 7,000 years in China. It symbolizes virtue, Oriental beauty, and natures connection to humans.

Bamboo is actually stronger than brick, wood and concrete.

Wow, what other products do you have?

We also have baby wipes. Many babies get rashes from the chemicals in the wipes. On BOLDTV, we talk about how when people get a cold, they think the redness around their nose is caused by rubbing. It’s actually caused by the trace amounts of bleach used in regular tissue paper to make it white.

Interesting. Most people probably think the redness IS because of their cold or from the rubbing. Your BABO tissues do not do that?

Using our bamboo made tissue, bath tissue, paper towels and baby wipes assures no chemicals, no skin irritation, no rash and no bleach. And again, we’re the only bamboo made product in the world with 100% bamboo.

Awesome. What are other benefits of using bamboo?

  • No particle dust when used
  • Perfect for sensitive skin and allergies
  • Can be used as a wet tissue
  • All-natural, chemical-free scent
  • Naturally anti-viral and anti-bacterial
  • No residue when wet
  • Strength of the paper
  • Degradable in water
  • Bamboo fiber, uncolored paper
  • Does not contain any florescent agents
  • Most eco-friendly household product on the market
  • Does not contain any bleaching
  • Environmentally-friendly
  • Perfect consistency

“We at BABO want to provide the world with a 100% sustainable product leaving no traces of dyes, chemicals or bi-products on the earth.” -Paul Ruitenberg, co-founder, BABO

“That is why we use only 100% unbleached bamboo to manufacture our bamboo products, nothing else. It’s taken years of research, hard work and trial and error to provide a luxury product that has no other ingredients, but we think our planet is worth it.” -Gustavo Andres Avila, co-founder, BABO

 

We do too. Wonderful for health-conscious consumers, who care about the planet. Thank you for joining us!

Where can people, schools, hospitals and hotels obtain this?

 https://www.BABOUS.com

Be sure to Like and Subscribe to the BOLDTV page on FACEBOOK to get an instant notification of when their interview is LIVE! 

 #BOLDTV

We educate and empower people on how to live healthier, longer lives.

 

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NewsMD Communications

Have a story? Contact: maria.dorfner@yahoo.com

New Healthy Vending Machine Partners with College

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Thrilled to learn about FRESH FRIG health vending kiosks becoming popular by demand. I’ve always been disappointed when I go to a vending machine and there are no healthy choices or the ones deemed healthy are simply better than the alternative.

People usually go to a vending machine when they can’t get to a store or a dining area at a school or workplace is closed. No one should feel held hostage to unhealthy choices.

It’s even worse when that vending machine is located within a hospital, school, workplace or gym –all places you expect to care about your health and wellness. There are some vending machines that toss in a few items you know are loaded with sugar or carbs as there are a lot of fake “healthy” foods out there. So, it’s refreshing when a real healthy choice is available.

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I interviewed Brad Callow, the CEO of 6AM HEALTH, who says his mission has always been to help people live healthier. He says he’s interested in psychology and behavioral economics. He knows from observation that people will make healthier choices or poorer choices depending on their environment.

So, he first started a delivery company called 5AM Juice to deliver a healthier choice.

He laughs as he recalls friends telling him the number 5 in the name looked like the letter “S” and people kept asking why he started a company called Sam Juice.

Then, he thought it’d be better to bring healthier foods to highly trafficked areas, like colleges, hospitals, airports, malls and large office parks.

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So far, so good. He placed them at Tuck University and there is one in South Station in Boston.

Callow says,

“You can reserve items in advance. If you know you’ll be arriving at Penn Station in New York City and there is a FRESH FRIG there, you can pre-select what you’d like from your phone. Scan upon arrival.”

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The FRESH FRIG is provided to locations free of cost as long as there are guaranteed sales from being in a highly trafficked area.

Fresh food selections include veggie salads and high protein items. They also include beverage choices of green juice, carrot apple juice, cleanse juice and coffee as well.

Individual item costs in the kiosk are from $6. – $9. which may seem high, but most nearby establishments charge $10. and above when open.

New “Healthy Vending Machine” Company 6AM Health Partners with Tuck Student Team

A team of Tuck students is working with 6AM Health, a specialty food business founded by Brad Callow T’13, to help bring the company to scale.

The first 6AM Health fresh fridge was installed in March in Tuck’s PepsiCo Dining Room.

MEDIA | INVESTOR INQUERIES: Contact Brad@6amhealth.com

_________________________________________________________________________

RELATED

BY KIRK KARDASHIAN

Brad Callow T’13 is quick to find the common thread in his post-MBA career: health care.

In his first few jobs, this is clear. He began working in the therapeutics space, and then switched to diagnostics and health care technology. But in 2017, he went in a different direction. That’s when he founded 6AM Health, a specialty food business that focused on green juices. He soon expanded to fresh salads and meals, delivering them directly to his customers in the Boston Metro area before 6 a.m. For Callow, food is the first medicine—both preventative and healing.

“I realized that problems like obesity have a lot of co-morbidities,” he says, “so if we use food to minimize obesity, we can prevent a lot of other diseases at the same time.”

Instead of selling food to individual customers through a subscription delivery service, 6AM Health will begin installing “fresh fridges”—think healthy vending machines—at locations across the Northeast.

Now Callow is partnering with Tuck students on a First-Year Project (FYP) to take his company to scale. As he learned more and more about the food industry, he discovered that success is mostly about logistics. You can have the freshest, best-tasting food, but without an efficient way to deliver it to customers, it’s not worth much.

So instead of selling food to individual customers through a subscription delivery service, 6AM Health will begin installing “fresh fridges”—think healthy vending machines—at locations across the Northeast.

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The first one was installed in March at Tuck, in the PepsiCo Dining Room. He’s counting on the First-Year Project students to bring an entrepreneurial focus to the Fresh Fridge, testing pricing and product combinations and solving logistical problems.

“Having the FYP team will be incredibly helpful,” Callow says. “What we need to do is continue learning and sorting out what people like and don’t like. And I would love this to eventually be something like TuckStuff or theBOX, where it’s student-run and it becomes a permanent operation there.”

Callow is counting on the First-Year Project students to bring an entrepreneurial focus to the Fresh Fridge, testing pricing and product combinations and solving logistical problems.

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Elizabeth Kachavos T’20 knows theBOX well: she’s worked there since arriving at Tuck last summer. The FYP with 6AM Health was a natural choice for her, since she’s interested in the food industry and looking for more opportunities for real-world learning in that sector. “We’ve seen there’s a great demand for healthier fresh food on campus—especially on the weekends when the dining hall is closed,” she says. “I’d love to play a role in increasing those options at Tuck.”

Another member of the FYP team is Elisa Scudder D’14, T’20. She gravitated toward 6AM Health because she’s interested in product entry strategy and market entry.

“This fits that niche perfectly,” she says. “It’s not too early-stage: the business model is set up but it’s just expanding into this new market.”

Scudder is also excited about working on a project that can have a real impact on campus. “We’re going to physically see what we’re working on and hear our classmates talk about how they like it or don’t like it,” Scudder says.

HAVING THE FYP TEAM WILL BE INCREDIBLY HELPFUL. WHAT WE NEED TO DO IS CONTINUE LEARNING AND SORTING OUT WHAT PEOPLE LIKE AND DON’T LIKE. AND I WOULD LOVE THIS TO EVENTUALLY BE SOMETHING LIKE TUCKSTUFF OR THEBOX, WHERE IT’S STUDENT-RUN AND IT BECOMES A PERMANENT OPERATION THERE.

At first, the Fresh Fridge will be stocked with food prepared at 6AM Health’s kitchen outside Boston, and will be re-stocked every week. During the course of the FYP, Callow hopes the team can find a more local farm to partner with, and the most efficient and cost-effective way to prepare and package the items. It might involve working with the Byrne servery, or the team from theBOX.

“This FYP is really about e-ship,” Callow says. “What’s the best, most sustainable way to keep this going? I’m also just fired up to work with Tuckies.”

This story will appear in the summer 2019 issue of Tuck Today magazine.

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______________________________________________________________________

RELATED

Check Out This Healthy Food Vending Machine Coming to South Station

Waltham-based meal prep company 6AM Health is making moves with what they’re calling a Fresh Fridge.
by TESSA YANNONE

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While vending machines have traditionally had a bad reputation for stocking unhealthy snacks, sodas, and candies the wellness world is busy revamping them. Last week, this one was installed at Brandeis University with healthcare products like condoms and Plan B. And at the beginning of May, meal prep company 6AM Health is installing one at South Station with a ton of healthy food.

The Waltham-based meal delivery service has been delivering healthy fare to the Boston area since 2017. Their process works much like any other meal prep service. You choose from a menu of pre-made meals and snacks like fresh salads, overnight oats, grain bowls, and juices. Then, they’ll have them delivered to your door-step before you even rise in the morning. Hence the name, 6AM Health.

Owner and founder, Brad Callow tells me the initial idea for the company was that if they can change people’s environment, by providing easy access to affordable and healthy food, they can help them make better nutrition choices. But they quickly realized just how much running around the city they were doing. And they saw a need for something just a little more convenient. Enter: the healthy food vending machine.

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On May 6, whether you’re traveling out of town or commuting through South Station, you’ll be able to easily purchase meals or snacks from 6AM Health in a vending machine.

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They’re calling it a Fresh Fridge and each item is packaged in mason jars, making it easy to eat on the go. And they’re not just stopping with one fridge. Callow says they hope to have 30 all around the Boston area by the end of June. Right now, there is currently one at Dartmouth in New Hampshire. And later this week a few more will be installed at places like the North Shore Mall.

Inside the vending machine you’ll find everything you see on their online menu. Callow explains that since things like salads have a shorter shelf life, there is some more maintenance involved in re-stocking and keeping the food fresh. They do plan to re-stock it every day.

“Grab-and-go food doesn’t need to be fast food or something that’s crappy for you,” he says. “Food is super impulsive. If we place these Fresh Fridges in convenient locations we can change the way people eat on the go.”

Eventually, the whole operation will be even more convenient with a mobile app, currently in the works. Through the app, customers will not only be able to find the nearest Fresh Fridge to them but they will also be able to search and reserve certain menu items at a specific location. So, if you’re really craving a buffalo chicken bowl you can be sure that when you get to the fridge there’s one waiting for you.

And the best part? Bowls and salads will cost you around $7-$8 and a 10 ounce juice will only put you back $5. Compare that to a $10+ Sweet Green salad and a $6.50 small juice from Jugos. You can also request to have a Fresh Fridge at your office, park, or building if you want.

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This new concept checks all the boxes on convenience, accessibility, and affordability. And we’re totally here for it—just as long as the juices remain cold and the salads stay crunchy.

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MEDIA | INVESTOR INQUERIES: Contact Brad@6amhealth.com

Or Visit: http://www.6amhealth.com

We love it.

Face2Face Health: Concierge Care for Children

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Face2Face Health is a web & mobile-based holistic pediatric telehealth platform with a mission to help parents and caregivers accurately learn about, identify, and manage their children’s health and well-being challenges –all in one simple place.

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Dr. Ami Shah, MD, FACP, FAARM
, founder of Face2Face Health is not only a physician for over two decades, but she’s also a Mom, who was frustrated when her own children were diagnosed with physical delays and she couldn’t easily find access to care or evidence-based information.

Shah says, “I was shocked as both a doctor and parent. The top three health websites had such outdated information. I couldn’t believe it. So much traffic means millions of parents are misinformed. I couldn’t even find another parent going through the same thing.  I wanted everything in one place. That’s when I took a step back to create a solution.”

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She realized parents, caregivers, and educators face the following fragmented approach to health and wellness:

CARE: Services are disconnected and not coordinated. Just 30% of 90M U.S. children are screened for challenges or receive timely and comprehensive care. Average wait time for a physician specialist can be 19 days & rural areas are underserved. One third must travel 40+ miles for care.

LEARN: According to the U.S. Dept of Health & Human Services, almost 90% of the population is health illiterate. Health and well-being information on several top websites is inaccurate, hard to find, incomplete and not reviewed by experts.

SHARE: Parents and caregivers feel isolated. Communities are needed that provide advocacy and support.

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She’s not alone. 1 in 4 U.S. children have developmental, emotional, physical or learning issues and only 30% of all children are screened or have access to care, information and support.

AND the top 20 challenges in pediatrics cost our healthcare system $200B annually.

So she created Face2Face Health as a solution to offer people a complete digital wellness platform that allows access to multidisciplinary care via phone, video or concierge interactions; 200+ validated, evidence-based screening tools; 125+ peer-reviewed e-learning courses, and online support communities.

The Face2Face Health platform includes centralized Electronic Health Records (HIPAA, MU2, MU3, high tech). The EHR offers an integrative health approach covering over 70 traditional/alternative disciplines, SOAP forms, prescriptions, labs, remote monitoring, exercises, and other valuable resources.

This integrated hub streamlines clinical workflows and care coordination to expeditiously coordinate diagnoses, early intervention, comprehensive treatment, education, and optimized care.

It can be white-labeled, integrated, and adapted for different population segments & care conditions.

For many conditions, best patient outcomes can only be achieved through a coordinated, collaborative, comprehensive approach to care.

Surveys show parents & caretakers want expert-reviewed, trustworthy information in one place.

So if you’re seeking that one place, look no further than:

Face2Face Health at http://www.f2fhealth.com

On Twitter: @f2fhealth

Progress to date:User interface/user experience/product market fit: Questionnaire and phone survey of 500 multi-disciplinary providers and potential customers received over 85% product market offering support and guided site design. Developmental: Alpha tests and user experience feedback, each stage for optimizing product offering. We will be conducting beta testing with 500 to 1,000 parents and providers in Q4 2017, which has already been paid for as part of our UI/UX development. Pilots: we have partnered with a privately held company offering a B2C subscription testing service for children with over 500,000 parent subscribers and another organization involving both educators and parents. Competitive market gap analysis: Companies in the market offer limited services in comparison; few focus exclusively on pediatrics. Partners: We have partnered with a leading screening company and testing company.

E-Learning Development Progress:

1.Topic Identification

The use of Google Analytics drove selection of nearly 130 topics to be included in the Learning Module Development Series within Face2Face Health’s 5 (F2F) Knowledge Integrative silos:

a. General Health

b. Emotional Health

c. Development

d. Mind/Body/Nutrition

e. Education and Advocacy

2. Source Selection

Several top analytically driven consumer and professional websites were selected as information sources for each of the various topics, including:

a. Top medical literature and professional references

b. Popular referenced sites such as WebMD, Wikipedia

c. Reference databases such as PubMed and Google Scholar

3. Collection

Professional consultant researchers collected, referenced and tracked all relevant data to prepare for analysis of all available topic information.

4. Compare and Curate

Several subject matter experts compared and curated information to identify content reflecting the highest relevance, credibility and educational value.

5. Gap Analysis

To ensure comprehensiveness and quality control of our Learning Management System (LMS), global subject matter experts such as physicians, alterative health practitioners, developmental and educational experts further researched any gaps in integrative knowledge within the silos to guide further content collection as needed.

Transformation

The information was then transformed to original health-literate and referenced

copy materials.

7. Expert Review

Subject matter experts, including Advisory Board members representing expertise

across the 5 silos reviewed all modules for comprehension and accuracy.

8. Production Design and Development

Modules were then given to our design team for customized E-learning design

and development in collaboration with LMS consultant and content experts.

9. Delivery and Management

E-learning modules integration into the online LMS platform for interactive E-learning delivery and  management in process, including learning performance analyses and revisions and new content development as needed.

Face2Face Health Team:

Creator: Ami Shah

Education: Wright State University School of Medicine

Bio: Ami Anand Shah, MD FACP, FAARM is an entrepreneur, pharmaceutical industry executive, active part- time integrative medicine practitioner, philanthropist and leader in several local, state and national medical non-profit organizational communities.

She has over 15 years of both clinical practice and global versatile pharmaceutical industry executive experience with demonstrated leadership, people management and global expertise in the arenas of pharmacovigilance and risk management, clinical development, strategic business development/due diligence, global labeling, OTC/nutritionals formulation, clinical trial development and medical marketing from small sized to big sized pharmaceutical companies.

She is a Board Certified Internal Medicine physician and fellow of the American College of Physicians.

Board Certified in Integrative Medicine and also fellowship trained in Anti-aging, Regenerative and Functional Medicine, as well as Aesthetics.

She currently practices part-time Integrative, Personalized Medicine which focuses on integrative evidence based, peer reviewed holistic health, e consulting, physician health coaching, and telemedicine services for over 15 years.

Dr. Shah has held several leadership positions at the local, state and national levels (see Affliations section).

To date, she has mentored several next generational leaders, performs various free health care services in clinics or lectures in the community.

She has travelled to over 20 countries on medical missions.

Dr. Shah is also a member of countless other non-profit organizations too numerous to name but have in common a focus on children and women’s global health and education issues.

She has been the recipient of the prestigious top 50 Outstanding Asian Americans in business 2012.

She is also featured as one of the top 101 Indian American Emerging and Global Leaders by Roshni Media published in 2015.

Hospital Affiliation: ACP Fellow, NY Country Medical Society, SAHI, AAPI, Clinical Associate Prof, Wright State University

Title: Founder & CEO

Advanced Degree(s): MD FACP, FAARM

WARNING: LONG BIOS AHEAD!  About Team Members

Raj Jhaveri
Co-founder and Chief Technology Officer, MS

Biography:
Raj Jhaveri is an innovator, entrepreneur, social media persona, philanthropist, hip-hop dancer, and a former TV Host for Sony Entertainment Television and UrbanAsian.com.

He is known for his unique ways of charitable fundraising through entertainment and has been featured in multiple media outlets such as Entrepreneur Magazine, MTV, Vice Magazine – Motherboard, Wall Street Journal, Motley Fool, MedCity News and MedCrunch.

By day, Raj is a visionary entrepreneur and strategist in the Digital Health, Medical and Biotechnology Industry, who has worked with Bio-Reference Laboratories, Sage Science, Bio-Genex, Pfizer, Abpro Labs, Ferring Pharmaceuticals, Genentech and the Department of Defense in the past.

He obtained his Bachelor’s at Ohio State University and continued his graduate studies at Harvard Medical School. Later, he co-founded Manethryn Technology, Inc. and assisted in launching Fermentöme, Inc.

Raj is a partner at The Catalan Group, a strategy consulting firm based in New York. It successfully founded and launched Canopy Apps, a company focused on medical translation services and education with over 200,000 medical provider users.

He is also an in-house mentor at Techstars and, an industry consultant for General Catalyst Partners in regards to their healthcare investments.

In his spare time, he partakes in the fashion, film, music, and dance industry, and enjoys being a true “Curious George” exploring anything that is new and intriguing, hence his former social media persona as “The Urban Nerd.”

This allowed him to become the brand ambassador for a rising fashion brand, Convey.

Raj is also known for hosting The Annual Aquarius Charity Affair, an annual free event held in January/February, which has attracted and raised thousands multiple charities since 2008.

He is currently working on forming his first non-profit, The Urban Nerd Effect, where global causes and charities are conveyed through entertainment and free networking events.

Title:
Co-founder and Chief Technology Officer
Advanced Degree(s): MS
LinkedIn: https://www.linkedin.com/in/rajpjhaveri/

Dale McManis
Head of Education and Advocacy, BS, MEd, PHD

Biography:
Lilla Dale McManis is President and CEO of Parent in the Know and Early Childhood Research Solutions, launched to focus on assessment of the parental role and child functioning, and a consultant for numerous start-ups to improve and position products and services.

She holds a PhD in educational psychology with a concentration in learning and cognition, a master’s in special education, and a bachelor’s in child development.

She has taught special needs K-12 students in the public-school setting, served as Academic Coordinator and instructor for court-ordered teens in a non-traditional educational setting and as an instructor of prospective teachers at the University of Florida.

She has held senior research positions at the Massachusetts Department of Education as lead evaluator for the state’s school health programs and the Massachusetts Department of Public Health in the Division of Maternal and Child Health as Project Manager for the state’s school and adolescent programs and Co-Director of the Office of Statistics and Evaluation.

She was on the faculty at the University of Texas-Houston in the School of Public Health and then the Medical School-Developmental Pediatrics in the Children’s Learning Institute and the State Center for Early Childhood Development as part of multi-disciplinary teams on CDC, USDOE, and NIMH research grants.

She is the former Research Director for Hatch Early Learning, a leading technology content development company, where she was on the product development team and conducted product efficacy studies.

She is a founding member of the Early Childhood Technology Collaborative, has served as research consultant on a number of large projects, presented frequently at national conferences, & has published a number of academic papers.

She has been inducted into several honor societies: Golden Key, Phi Kappa Phi, & Phi Lambda Theta graduated summa cum laude, on the National Dean’s List, and received the Gamma Sigma Delta Outstanding Senior Award.

Title:
Head of Education and Advocacy
Advanced Degree(s): BS, MEd, PHD
LinkedIn: https://www.linkedin.com/in/dalemcmanisecars/

Doron Wesly
Chief Marketing Officer, BS

Biography:
Doron Wesly is Senior Vice President and Chief Marketing Officer for Lotame, where he spearheads global marketing, communications, and research and insights for a global team of data management specialists, enabling marketers, agencies, and publishers to harness audience data across all digital devices.

Prior to Lotame, Doron spent more than three years at Tremor Video (NYSE: TRMR) as head of Market Strategy, where he helped brand marketers understand the advertising impact of online video relative to all screens.

As online video expanded to more viewers and devices, Doron played a critical role in helping advertisers understand the advanced analytics emerging from these campaign, enhanced by his deep knowledge of cross-media studies, marketing mix models, attribution modelling, and more than 20 years of experience spanning traditional media planning to the frontiers of digital.

Prior to joining Tremor Video, Doron served as Senior Managing Partner, Managing Director, Leader Business Science and Planning, North America, for Mindshare, based in New York, where he led a multi-disciplined team that included consumer insights, competitive intelligence, digital analytics, business planning, and advanced analytics.

Doron’s marketing and research career has also included time as Global Media Director at Cheil Worldwide, Samsung’s in-house ad agency, based in Seoul, South Korea, and Millward Brown’s Strategic Services.

He spent time at the Interactive Advertising Bureau (IAB) leading industry research efforts, and he has worked for Terra Lycos, Interevco, and Hotbar.com. Doron is a citizen of both the Netherlands and Israel and is fluent in Dutch, Hebrew, and English.

He is also proficient in German and French and enough Korean (to be dangerous).

Doron speaks regularly on marketing and media topics at industry events and universities in the U.S., Europe, and Asia.

Title:
Chief Marketing Officer
Advanced Degree(s): BS
LinkedIn: https://www.linkedin.com/in/doronwesly/

Richard Hamilton
Head of Learning Management Systems, BA, MA

Biography:
Richard Hamilton is a veteran Communications Services provider experienced in Instructional Design, Sales and Marketing Communications and Multi-Media Production in corporate, agency, private business and independent markets.

His credits include pioneering effort in the development and implementation of many industry innovations involving computer-based learning, blended learning, distance learning, online interactive learning, online accredited Continuing Medical Education, Intranet portals, learning management systems, sale force automation and integrated marketing strategies.

As a consultant, Richard provided communication services to Affymax, Allergan, Amgen, Baxter Bioscience, Centocor, Genentech, Medicis, Neutrogena, Pharmacia, Roxro Pharma and Scios in the pharmaceutical industry and to Medical Communication firms Chandos Communications, Churchill Communications, HLS, IntraMed West, Pacific Communications and Triage Health Communications.

Prior to consulting, Richard held corporate positions as Training Media Producer, Sr. Instructional Designer, Communications Analyst and Product Marketing Manager at Syntex Laboratories; Distance Learning Manager and Corporate Multimedia and Information Development Manager at Applied Materials; and World-Wide Sales and Marketing Programs Development Manager for Sun Microsystems.

During his early career, while pursuing an education in Behavioral Sciences, Communication and Education Technology, Richard worked as a Community Worker, Training Media Producer and Rehabilitation Counselor for the Santa Clara County Department of Health.

Title:
Head of Learning Management Systems
Advanced Degree(s): BA, MA
LinkedIn: https://www.linkedin.com/in/rwhamilton/

Florence Michelet
Head of Medical Communications, MS, MBA

Biography:
Florence Michelet founded EosMorae, LLC in 2011, after more than 20 years of senior global and domestic US medical communications experience in major global corporations.

She has spent her entire career developing sound educational solutions for healthcare professionals (physicians, nurses, pharmacists, physician’s assistants, etc.) and patients in a variety of therapeutic areas.

A French native, Florence started her career in Paris as a statistician. After moving to the United States in 1989, she earned her MBA degree in international marketing and joined the field of strategic medical communications immediately thereafter.

In 1998, she joined Physicians World (a Thomson Reuters corporation), holding positions of increasing responsibility and ultimately being appointed as General Manager for GeoMed Global Communications, the company’s global division.

Florence moved to Oxford Clinical Communications (OCC) in 2004 as President of North American operations (including the global and US promotional medical education activities, and the Oxford Institute for Continuing Education, the CME-accredited division).

Prior to starting her own business, Florence was Senior Vice President, Director of Client Services, at Publicis Groupe Company for over 5 years, where she provided strategic leadership to a number of the company’s clients, both at the domestic and global level.

Title:
Head of Medical Communications
Advanced Degree(s): MS, MBA
LinkedIn: https://www.linkedin.com/in/florencemichelet/

Jennifer Kirschenbaum
General Counsel, BA, JD

Biography:
Jennifer Kirschenbaum is a managing partner of Kirschenbaum & Kirschenbaum, P.C.’s healthcare department.

She devotes her practice towards assisting practitioners in all aspects of private practice, Office-Based Surgery practice, Article 28 facility formation and operation, Independent Practice Association formation and operation and hospital based practice and hospital relationships/arrangements.

Jennifer began her career focusing on third party payor and government payor audit defense, OPMC and OPD licensure matters and general practice matters, including license agreements, during her time as an associate at Abrams Fensterman, et al.

Her practice expanded when she joined Rivkin Radler LLP, where she focused on regulatory compliance and transactional matters.

After bringing healthcare to Kirschenbaum and Kirschenbaum, P.C. in 2008, Jennifer has grown the firm’s healthcare department to representing over 800 practices, Article 28 facilities, IPAs and small to mega-group private practices.

K&K’s healthcare department represents MDs, DOs, DPMs, DDS, DMDs, DCs, PTs as well as other practitioners. Jennifer operates the healthcare department in conjunction with the other practice areas of law at the firm.

When necessary our litigation, real estate, trust and estates or bankruptcy attorneys are available to assist in matters related to healthcare, issues involving practice break-ups, trademark infringement, breach of contract, etc.

Practitioners contact Jennifer at all stages of practice, from their first employment agreement review and negotiation, their first lease, first partnership agreement, first patient issue, first lawsuit, first HIPAA complaint, first hospital contract, collection issues, audit through partnership structuring, mergers and acquisitions, practice sale, hospital employment or closure and everything in between.

We are here to assist in any and all issues that arise that cannot be easily addressed internally or require third party consultation.

Title:
General Counsel
Advanced Degree(s): BA, JD
LinkedIn: https://www.linkedin.com/in/jennifer-kirschenbaum-1a169a17/

 

 

 

For More Information Visit:  www.f2fhealth.com

 

stayhealthy

contact: maria.dorfner@yahoo.com

Female Founder Set To Disrupt Billion Dollar E-Learning Industry

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Busy Mom Frustrated with Finding STEM Classes for Daughter Starts Online Learning Platform 

Learning is always healthy, so today we’re excited to tell you about a new way to keep your brain cells sharp. Meet Amy Olivieri, President and CEO of TakeAClass. TakeAClass is an online resource to support academic, recreational, and professional class searches, payment processing, live stream technology, and Classalytics – an event management tool for instructors, schools, and organizations.

It seeks to revolutionize educational options for adults and children by providing access to local and online classes to anyone in the world.

Turns out, the Global E-Learning Market is expected to reach $325 Billion by 2025.

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Welcome Amy. Tell me more about what prompted you to start TakeAClass?

AMY OLIVIERI: “As a busy mom and professional the last thing I have time for is to spend hours online searching for swim or piano classes for my daughter or a salsa dancing computer class for me. I discovered that when needing to take a class there was no online platform that immediately came to mind. So, I would have to search the internet or ask my friends and family for recommendations. So, I created TakeAClass!

Name is easy for everyone to remember. That’s a major plus right there.

AMY OLIVIERI: “Yes! And TakeAClass takes the drama out of the class search process, making it easy for consumers to find exactly what they want – including fitness, cooking, dance, computer, skydiving classes and thousands of other classes. The idea behind TakeAClass is to organize all the information needed to make an informed decision in one place. We allow consumers to search class listings for free.”

Who can use it?

AMY OLIVIERI: “Instructors, schools, and organizations will have the convenience of listing their classes, which will help increase their visibility and get more students with stunning profiles, photos, class descriptions and schedules.”

What if someone wants to teach cooking or how to knit or play basketball on the site, how does it work? Do they get paid?

We charge a 18% booking fee for every class purchased through our website. There is no monthly subscription. We don’t get paid unless a class is paid for.

AMY OLIVIERI: “Teachers are our class vendors. They get to set their own price for teaching and get paid weekly for all completed classes.”

Let’s say there’s a local kid’s cooking class in town or yoga class for adults and they want to fill those classes locally — can they utilize the site to fill classes?

AMY OLIVIERI:  “Yes. Right now, we’re launching in Houston, Texas. But we will be available everywhere soon.”

Great. What about the person wanting to take the class? Do they pay?

“It’s free for consumers to search through our marketplace of classes. They simply search, find, and buy the class they wish to take.”

You also intend to utilize blockchain technology. Tell me about that.

AMY OLIVIERI: “We seek to take advantage of the exciting blockchain technology by offering global access to education while removing the barriers to pay for it by introducing our own cryptocurrency, which we hope will change the way payments are accepted for academic institutions.”

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You were raised by a single mother who is now a retired nurse. Tell me what role your upbringing played in what you’re doing today.

AMY OLIVIERI: “My mother instilled in me at an early age that if I wanted to be successful I needed an education. So education was my first passion. She raised two children and worked multiple jobs. She was my first role model and gave me my work ethic. She taught me that I could pave my own path, which gave me the confidence to excel in my professions as an African-American woman in male dominated industries.”

What are some challenges you faced launching it and how did you overcome them?

AMY OLIVIERI: “My greatest challenge was finding trusted service providers who didn’t over promise and under deliver. It’s not easy to find the right team ofpeople who see your vision and are willing to move with that vision to make your idea a reality. And as a female founder of a tech company there are many obstacles you must overcome in this space. I have an amazing support infrastructure that helps me navigate around the challenges and stay focused.”


Part of that supportive infrastructure is from you forming a strategic partnership with KiwiTech, 
where we met.

AMY OLIVIERI: “Yes, we’re pleased to join hands with KiwiTech and view them as the ideal technology partner to help us launch our platform and take it to the next level.”

Explain to our readers what KiwiTech does.

AMY OLIVIERI: “KiwiTech, LLC, is a technology services provider that invests in tech startups. Most recently, they featured their first all Female Founders Demo Day in New York City. As part of the partnership, KiwiTech will provide exclusive technology development capabilities to TakeAClass.”

CEO of KiwiTech says:

“KiwiTech is excited to partner with TakeAClass,” says Rakesh Gupta, CEO of KiwiTech. “Their platform offers consumers fast access to academic and recreational local and online classes. Leveraging our deep domain expertise, we’re committed to helping TakeAClass achieve their mission.”

When do you launch?

AMY OLIVIERI: “We’re real excited to go live Monday, June 25, 2018.

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How can be people sign up for a class or offer one on the site?

AMY OLIVIERI:  Go to:  http://www.takeaclass.com

Thank you, Amy! Congratulations and continued success. You’re a great role model.

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More About KiwiTech 
KiwiTech provides end-to-end digital technology solutions across a wide range of industries, including publishing, healthcare, media & entertainment, education, financial services, energy and nonprofit & government.

KiwiTech has quickly gained recognition as an innovator by investing in numerous early-stage startups and partnering with large enterprises. Drawing on its deep expertise across mobile and web technologies, KiwiTech enables companies to create groundbreaking digital experiences. KiwiTech is based in Washington DC, with additional offices in New York and New Delhi.

RELATED:

Online Learning Industry Poised for $107 Billion In 2015
https://www.forbes.com/sites/tjmccue/2014/08/27/online-learning-industry-poised-for-107-billion-in-2015/#287eae667103

The $107 Billion dollar industry that nobody’s talking about
https://www.inc.com/john-nemo/the-107-billion-industry-that-nobodys-talking-about.html

Global E-Learning Market 2017 to Boom $275.10 Billion Value by 2022 at a CAGR of 7.5% – Orbis Research
https://www.reuters.com/brandfeatures/venture-capital/article?id=11353

Global E-Learning Market to Reach $325 Billion by 2025
https://globenewswire.com/news-release/2017/02/06/914187/0/en/Global-E-Learning-Market-to-Reach-325-billion-by-2025-Rapid-Growth-in-Online-Content-Digitization-Innovations-in-Wearable-Technologies-are-Flourishing-the-E-learning-Industry.html

Global Online Education Market (2018-2023) by Type, Technology, Vendor and End-User – Market to Reach $286.62 Billion Growing by 10.26% CAGR – ResearchAndMarkets.com
https://www.businesswire.com/news/home/20180226006458/en/Global-Online-Education-Market-2018-2023-Type-Technology

US E-Learning Statistics
https://www.statista.com/statistics/693280/the-self-paced-e-learning-industry-revenue-in-the-us/

 

MEDIA:

To book an interview with Amy or for more info call: (713) 298-6597

Available live in Boston July 1-7, New York City, July 26-27

 

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http://www.takeaclass.com

 

 

 

Coming Up Next…

Female Physician finds flaws in system when she needs to find help for own child. Instead of getting angry, she creates a solution.

Click FOLLOW below to be notified of story.

 

How the Quiet & Shy Can Outsell Anyone

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Just read The Introverts Edge: How the Quiet and Shy Can Outsell Anyone by Matthew Pollard with Derek Lewis.  It’s an absolute must read for entrepreneurs, founders, CEOs of startups and anyone launching, selling or promoting  something.

If you’re an expert in your field, people need you, but you also need to sell them on your skills and services. Sales is a separate job, but as anyone who has built an empire can tell you –it’s often the person with the most skin in the game  —you that it falls to.

“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” -Henry Ford

Pollard hits the nail on the head on how so many people who excel at what they do would rather focus on just that –skills and services, rather than sales.

Now, this is a health blog and you may wonder why I’m blogging about a how to sell book on it. It’s because people like me, who are seen as extroverts, but in reality are introverts, do experience a lot of anxiety when it comes to promoting themselves, rather than others. We can promote the heck out of someone else, but freeze when it comes to promoting ourselves. It’s the old fight or flight response. This book helps alleviate that.

“In selling as in medicine, prescription before diagnosis is malpractice.” -Jim Cathcart

Somehow, we introverts manage to attract clients effortlessly, but if we fine-tune the process, that success scales beyond unicorn territory.

Pollard steps in with a roadmap tailored precisely to people who don’t attend every networking event because they’re busy getting the job done. Their passion is in the work, not in selling. Yet, they have all the knowledge, so they end up being the best ones to sell it. Their WHY is strong. If you’ve ever met someone truly passionate about their business their face lights up like a Christmas tree when discussing it.

Pollard’s roadmap is based on his own success, after finding that introverts consistently outsold everyone on his own team.

Ironically, the author himself is an introvert, yet in 2014, after moving to the United States and knowing no one outside his girlfriend, he won several government proclamations for his work with small business and was invited to events as one of the most connected people in the city, all within less than a year.

He has transformed over 3,500 struggling businesses into success stories, and has worked with solopreneurs and startups to enterprises such as Microsoft and Capital One. He is the founder of the nationwide Small Business Festival, and has created five multi-million dollar ventures from scratch.

AND he’s a self-procraimed introvert at his core.

Most introverts are so great at their functional skills, they prefer to focus on the work. I’d posit to say Mark Zuckerberg is probably one of these people. Bill Gates too. Many lawyers, consultants electricians are the same.

“Introverts beat their (extroverts) ‘gift of gab’ counterparts, hands down. Contrary to all the myths and beliefs, I discovered that introverts make the best sales people.” -Matthew Pollard

According to Pollard, sales is simply just another skill geniuses and smart people can learn. Extroverts rely more on their personalities. He says introverts have an advantage because they rely on the system, and they’re not deterred by emotion.

So much of what he writes in this book resonates with me. One thing I’ve encountered on social media is being pitched constantly.  A huge turn-off for me is when someone immediately pitches me without even establishing any sort of rapport.  In his 7-Step System, establishing rapport and trust is at the top.

I have to agree, and I know colleagues will too. I even had to remove names from my Referrals on Linked In, because people I didn’t know were using my name to reach out to people who recommended me asking them for jobs. Since I’ve known these people for decades, they alerted me.

They weren’t even asking for entry-level positions, advice or an internship. No. They jumped right to “Can you get me a producer job on Good Morning America?” and they were often right out of school. To top that off, I didn’t know them. They were simply a social media connection.

They didn’t establish initial rapport with me OR the other person. No one wants to feel used. And that’s the exact feeling you get when someone you don’t know asks for a favor –and a huge one at that. One that has tremendous value encompassing all your knowledge, skills, experience, contacts and hard work.

Pollard talks about his early days and how he learned a lesson the hard way.

“…when I got in front of the business owner, I’d launch straight into my spiel. Without any kind of rapport –without any sort of personal connection –I was just a commodity, a nameless, faceless salesman trying to land a sale…establishing even the slightest connection on a personal level helped make a person’s attitude toward me more positive.”

So true. It made my mind flash back to those people I do respond to professionally on Linked In or Facebook, and it’s those people who do that. They are rare. The majority of people are like people who start working out at the gym without warming up. They end up in pain and ditch going back. Their fitness goals don’t get met. In business, your sale, pitch or promotion doesn’t get results.

Credibility is another biggie. Since introverts don’t self-promote, we as”sume anyone approaching us has done their homework and knows our background and that we’ve worked with the best and achieved results.

Authentic rapport + credibility is what establishes trust. Trust is at the foundation of all relationships, albeit business or personal.

“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.” -Zig Zagler

When your intentions are right (and they absolutely should be), you are there to provide a product or service that people actually need or want.

“It (your product or service) should make their lives easier help them solve a problem, make them money, save them money, or in some way truly benefit them.”

“Think of it like going to the doctor. I’m not a medical expert; when something’s wrong, I just know that something’s wrong. I don’t go see the doctor already armed with the knowledge of my treatment plan, the prescriptions I need, and which tests need to be run. I need help, but I lack the expertise to figure out what that looks like…that’s why we pay for experts: Doctors draw on their experience with past patients to identify potential causes and the continue to ask more and more specific questions until they have a pretty good idea of the cause of the pain. Your back pain may actually be kidney trouble. Your weight gain could be indicative of a thyroid problem…”

You, the introvert expert must ask probing questions, so you can tap into all your experience, knowledge and skills to provide their solution.

Henry Ford is regarded as one of the greatest businesspeople and industrialists ever, beating dozens, perhaps even hundreds, of other automobile manufacturers to become a titan. He’s one of the top ten richest people who ever lived in modern history. His secret?

He never stopped improving the process.

I don’t want to give away the entire book here because it’s worth every penny for every introvert in business or person who wants to be in business for themselves or is an introvert closing deals on behalf of a larger corporation. Improving the process step-by-step is exactly what Pollard helps you do.

Best of all…

“The Introverts Edge” by Matthew Pollard is based on you being authentically you. That’s a healthy recipe in business AND life. -Maria Dorfner

“This book will be a game changer for any introvert who hates selling or believes they just can’t do it. You can!” -Neil Patel, New York Times bestselling author

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For More Information visit:
http://www.theintrovertsedge.com

You can also join Matthew Pollard and other professionals committed to sales success in The Introvert’s Edge Inner Circle  –an online community for introverts.

As a thank you for buying the book, you get a year’s subscription to The Inner Circle providing access to a lot more advice for free at http://www.theintrovertsedge.com/innercircle

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Pollards mission is to bridge the chasm between someone’s struggling dream and a rapid growth business they love. I’d say he’s doing so with this book because he himself has the introvert’s edge: focus, compassion, empathy, understanding and a unique ability to listen intently and thoroughly prepare.

I’m reminded on this historic day of The Royal Wedding how Princess Diana was quiet and shy.  Yet, the entire world embraced her as The People’s Princess. There is also a quiet shyness to Prince Harry and Meghan.

Together, they quietly embrace doing great charity work together. In fact, it’s how they fell in love.  Helping others. As Rev. Curry so beautifully stated, there is power in love.  GREAT power. Congratulations to Her Royal Highness the Duchess of Sussex and His Royal Highness The Duke of Sussex.  You personify The Introvert’s Edge.  ~Maria Dorfner

 

Book Available on Amazon

MEDIA

TO BOOK AN INTERVIEW with MATTHEW POLLARD CONTACT HIM DIRECT AT:
matthew@matthewpollard.com OR (c) 512-993-5033

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