Hot Nationwide Shift: Better Junk Food!

 

Illustration by Gluekit for TIME

BY LARISSA ZIMBEROFF

TIME MAGAZINE COVER STORY – AUGUST 15, 2019

No one denies peas are nutritious. Whether they’re delicious—that’s debatable. But arguments over taste no longer matter because peas, specifically yellow peas, are being formulated into so many products, they’re unavoidable, and often invisible.

As a crop, the pea has risen and fallen in favor, but today everyone seems to agree that it checks the box against the biggest problems plaguing the Earth: climate, food and health.

From a sustainability standpoint, peas, in the legume family, do everything wheat, corn and soy don’t. They require less water, are drought tolerant, reduce the need for nitrogen fertilizers because they take nitrogen gas from the air and store it in their roots, and make an ideal candidate for crop rotation. Worried about GMO peas? They don’t exist outside the lab. Want to avoid allergens? You’re probably good there too; allergies are rare, another reason peas are leaving soy in their dust.

Mintel, the market research firm, reported that 757 new pea-related foods hit the shelves last year. That’s in addition to what’s already out there, including the most famous pea food, the Beyond burger. With one of the strongest first days of trading for an IPO in the last two decades, Beyond Meat is a prime example of our food system’s new priority: plant protein. Much of the 20 grams of protein in each burger comes from peas, but some comes from rice and mung bean. “One goal of this innovation is to diversify protein sources,” says Ethan Brown, the founder of Beyond Meat. “We believe it isn’t a desirable consumer proposition to have pea protein as the sole protein across our product platforms.” He’s right. Who wants to eat the same thing everyday?

Almost any doctor will posit that a plant-based diet is healthier than one high in animal protein. They would also agree that eating a plate of peas is better than eating processed foods made from fractions of peas. Nevertheless, “there is an assumption in food science that we’re going to break things into components. I guess it has become a part of our culture,” says Liz Carlisle, author of The Lentil Underground. Understanding that the food industry has started to utilize plants as source material for multiple components is key to understanding the pea’s newfound financial success.

Peas are easily broken down into building blocks of function: starch, fiber and protein. In China, home to many of the manufacturing plants that do this work, called fractionation, pea-protein isolate is widely thought of as the byproduct of the process. Pea starch is used to make noodles, and the leftover protein is shipped over to the US. McConnell’s Fine Ice Creams makes five non-dairy flavors starring micronized pea protein; Ripple Foods has sold 7 million gallons of its non-dairy milk made with Ripptein, a proprietary protein made from yellow peas; and Annie’s, one of the scant few utilizing organic peas, stashes it in its mac and cheese.

The United Nations named 2016 as the International Year of Pulses, which include peas, lentils, chickpeas and beans. That, says Tim McGreevy, CEO of USA Dry Pea and Lentil Council, helped kick off a “paradigm shift towards plant-based foods” in the U.S. “Up until five years ago the majority of our product was exported,” says McGreevy. But now, the U.S. is getting on board with the rest of world, where highly adaptable pulses like peas, chickpeas and lentils are widely used across cultures.

The federal government is helping push the trend, as well. In the last two farm bills, the government authorized funding for the Pulse Crop Health Initiative, including almost $3 million in the last two years to the U.S. Department of Agriculture to finance proposals that will accelerate our knowledge of peas.

However, these efforts pale in comparison to Canada, which has $115 million (about 153 million Canadian dollars based on current conversion rates) earmarked for research into plant protein and plant-based products. Canada is also luring investors out to build processing facilities closer to its pulse crops, which are more than double what’s planted in the US. Roquette, a French company, is spending $300 million (about 400 million Canadian dollars) on a pea-protein facility in Manitoba, and Verdient Foods, a pulse processing facility in Saskatchewan, largely invested in by married partners James Cameron, the film director, Suzy Amis Cameron, an environmental activist.

In addition, Canadian companies don’t have to deal with the constant threat of retaliatory tariffs from places like China. “All of US agriculture has been hugely affected by the tariffs,” says McGreevy. “We’ve been completely shut off of green and yellow peas, and the Canadians are taking full advantage of that.” Because the U.S. is no longer a reliable supplier, McGreevy reports that his Chinese counterparts are looking towards the Baltic region of Europe to fill the gap.

In any case, peas are likely here to stay. “I don’t see this as a trend that is going away as the world works towards meeting food demands globally,” says Ron Kehrig, deputy director of investments for the Saskatchewan ministry of trade.

It’s not only food manufacturers who see the beauty in peas. If science can make a more protein-packed legume, it could answer the looming question of how to feed our growing population. To that end, an international team is poised to release the entire genomic sequence of the pea, opening the tiny legume up for genetic studies. “It puts peas back where they belong,” says Rebecca McGee, a plant breeder with the USDA’s Agricultural Research Service, who worked on the project. “Of course, this comes from a pea breeder, so take it with a grain of salt.” McGee is currently working on a related initiative called “MP3,” which stands for “more protein, more peas, more profit.” The goal is to find the genetic nature of protein concentration, which could then be modified to make a more powerful pea.

We’re in a world that craves new and there’s a line of plants waiting quietly behind the pea for their 15 minutes. In Canada, Kehrig reports his farmers are testing fava beans and canola seeds. From Brown and his team at Beyond Meat, we may soon get sausages made from lupin beans, or camelina, mustard and sunflower seeds. The message is clear and there’s a not-too-distant future where our unsustainable reliance on animal protein is jettisoned for the almost limitless variety of our plant kingdom.

CONTACT US AT EDITORS@TIME.COM

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Do you love snacks? You’re not alone. Here’s why you eat more of them all day long.

Zlati Meyer
USA TODAY

The days of eating three large meals a day have gone the way of the butter churn.

Now, it’s all about grazing from morning to night, and often relying on foods traditionally thought of as snacks to power through a busy day, according to new analysis by the research firm NPD Group. Americans ate an estimated 386 billion ready-to-eat snack foods last year, up from 356.4 billion in 2011.

A granola bar, dried cranberries and yogurt are often a meal for Shamika Johnson of Akron, Ohio, who also has protein snacks and almonds to get her through her daily to-do list.

How Americans snack has changed, according to the research firm NPD Group. They're eating snacks more frequently throughout the day and including them in meals.

“I work. I’m busy. Sometimes, it’s easier to get snacks,” said the 27-year-old masseuse. “Half the time, I don’t have time to sit down for a meal. Combining a bunch of snacks gives me what I need nutritionally.”

Whether you like chocolate bars, pretzels and dried fruits or string cheese, beef jerky and candy, here are four trend takeaways to munch on:

No candy for lunch, but …

Snacks are increasingly becoming part of Americans meals. We’re not talking about crushed potato chips on top of a casserole or raisins tossed into a salad. Snacks are no longer just munchables for a mid-morning or mid-afternoon pick-me-up, but the building blocks of meals.

“There’s a changed definition of what a meal is,” said David Portalatin, NPD’s national food and beverage analyst. “Today, I might have a piece of fruit and trail mix and call that lunch. In the past, we would’ve thought of that as exclusively snacks.”

The blurred line between snacks and the traditional trio of breakfast, lunch and dinner impacts what Americans choose to munch on, too. He pointed to breakfast sandwiches eaten as snacks, despite the first word of the food’s name.

More on Nick Desai, CEO, PeaTos
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Snack It Forward CEO Discusses Peatos Brand

 

Nick Desai, CEO of Snack It Forward, visited the Livestream Studio at NOSH Live Winter 2018 to discuss his brand Peatos. Peatos is a peas and lentil-based snack that takes on the “junk-food” platform with a plant-based approach.

Desai discusses the mission of Peatos, distribution of the brand and how his childhood experiences influenced the approach to the plant-based snack.

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  • PEATOS VARIETY PACK – GET ALL YOUR FLAVORS HERE!: All your favorites are here, Masala, Fiery Hot, Cheese and Chili Cheese. So Enjoy all of them without the guilt.
  • MADE FROM POWERFUL PLANT PROTEIN: Don’t let these words fool you, nutrient-dense pulses are here to take the snacking crown. We combine the strength of powerhouse pulses— like yellow peas, and lentils— with all the bold, flavors you want from a snack. (It’s just like “junk food,” except we tossed out all the junk.)
  • 130 CALORIES, Low Sodium, 4g Protein and 3g of Fiber – GOOD FOR YOU SNACK FOOD : We put everything good into Peatos. Only 130 calories, low sodium. These SuperFoods (Plant Proteins) pack a nutritional punch: non-GMO, gluten free, and sustainably grown, in addition to delivering vitamins and minerals.
  • NON-GMO, GLUTEN-FREE, NO MSG, VEGETARIAN AND NOT FRIED We use the finest Non-GMO ingredients to create the base of our snack. We stay away from artificial, man-made colors like Red 40 and Yellow 6. We keep it real with bold colors that come right from natural sources, like vegetables, real cheese, and spices!
  • TOTALLY VEGAN AND VEGETARIAN Yes, you can eat this! For all you vegans out there, Masala and Fiery Hot are vegan and Chili Cheese and Classic Cheese are not vegan but they are vegetarian, we thought of all you snackers out there.

Get PeaTos on Amazon!

The Hoodie That Helps You Sleep…Anywhere!

This hoodie to help you sleep is now on my list of Favorite Things for Your Health!

Insomnia is no longer something a few people suffer from. It’s now almost at 100% of Americans. All these electronic gadgets aren’t helping our case.

Teenage boy (16-17) using laptop, sitting on bed

“People spend up to 10 hours a day on electronic devices, which directly impacts melatonin production and stimulates the fight-or-flight response system in the brain. – Jenn J. Allen

Our physical, psychological and emotional health are all linked to our sleeping habits.

University of California, Berkeley researchers recently found that insufficient sleep can amplify levels of anxiety up to 30 percent and, on the flip side, that a solid eight hours or so helps reduce stress.

“Deep sleep seems to be a natural anxiolytic (anxiety inhibitor), so long as we get it each and every night,” Mathew Walker, a senior author of the study and a professor of neuroscience and psychology at the university, said in the published report for the journal Nature Human Behaviour

The study analyzed brain scans from 18 young adults and discovered that those who got a full night’s rest had a lower heart rate and lower blood pressure, as well as stable emotions when they woke.

According to National Sleep Foundation, most adults need 7 to 9 hours a night for the best amount of sleep, although some people may need as few as 6 hours or as many as 10 hours of sleep each day. Older adults (ages 65 and older)need 7-8 hours of sleep each day. Women in the first 3 months of pregnancy often need several more hours of sleep than usual.

There can be underlying causes to insomnia that need to be addressed first because if a you simply take a sleeping pill, you’re masking the underlying cause.

The best way to uncover that is with cognitive behavioral therapy –a fancy name for talk therapy.

Then, you want to set the stage for a good night’s sleep or day if you’re napping.

This is where Glenn Paradise found the ideal solution.

When his wife (who he met in high school…awww) got sick, and was in the hospital for 7 weeks, Glenn was left home alone caring for kids, dog, house and couldn’t  sleep worried about everything.
 
He was brought up to fix things instead of complain, so he ended up designing something that solved every frustration he had when he tried to get a good night’s sleep.
Of course, I tried it and I’m sold on it.  It was also incredibly comfortable to wear while commuting.  Loved it.
Dēp Slēpwear is purpose-built for deep sleep

Glenn Paradise invented the dēp sleep hoodie out of a need.

“I wasn’t getting the quantity  or quality of sleep necessary to consistently feel or perform at my best. I learned I wasn’t alone and that hundreds of millions of people around the world don’t sleep well. The DepSlepwear hoodie is our first product in a line of wear and gear purpose-built for deep sleep every night. No pills, elixirs or gimmicks required.” -Glenn Paradise

Display of DepSlepwear near Lord & Taylor

“I consider myself a problem-solving entrepreneur. It’s in my blood. When I was young, I was side-by-side with my father as he created several businesses that helped people learn faster, perform better, and enjoy their lives more. The gratification I felt from helping people during those early years inspired me to keep the good stuff coming in my professional career. The products and services I create are born from necessity and are designed to help people live more fulfilling personal and professional lives. I know and trust they work because I need and use them myself.” -Glenn Paradise

CEO, Glenn Paradise

Other tips for a good night’s sleep include:

  • Do not exercise within 3 hours of bedtime
  • Turn off all electronic devices 2 hours before bedtime
  • Spend time outdoors preferably in sunlight in a natural setting during the day
  • Exercise regularly
  • Take a nourishing bath before bedtime
  • Maintain a regular sleep schedule where you go to sleep and rise at the same time
  • Take a break from work every 90 min.
  • Breathe deeply. Focus on nothing except breathing before bed
  • Prepare items for the next day to alleviate worries upon rising
  • If you are worried about something remind yourself worrying doesn’t help
  • Remind yourself everything will work better when you recharge your batteries
  • Give yourself permission to rest your mind, body and spirit
  • Remind yourself you get to help more people when you yourself are at your best
  • Avoid any alcohol 3 hours before bedtime
  • Do not eat too close to bedtime as your digestive track needs time to rest

Dēp Slēpwear is purpose-built for deep sleep

Get Your Hoodie to Help You Sleep at: http://www.depslepwear.com

Related Articles on Sleep:

We’re all getting less sleep, but especially those who need it the most.

A recent study from Ball State University found the prevalence of inadequate sleep, defined as seven hours or less, increased from 30.9% in 2010 to 35.6% in 2018.
  • NHL players embrace sleep as a performance enhancer.

    Sleep could be the secret weapon of NHL players. And for us regular folks, too.
  • This secret to sleeping success comes from within.

    Clearing your mind is an important part of your sleep hygiene practice. But like many things in our daily lives, this is easier said than done.
  • What you should know about insomnia.

    Learn helpful details about insomnia and some strategies on how to effectively deal with it.
  • Control Your Body Temp to Optimize Your Sleep

    As explored in this article on The Sleep Forum, temperature plays an important role in achieving quality sleep. If you’re not taking steps to control your body temperature throughout the night, your sleep will never be optimal.
  • Permission to Sleep? Granted

    This is the story of the genesis of the Dēp sleep hoodie and Dēp Slēpwear. Writing it brought back some very emotional memories of a time when my f…
  • Why we can’t sleep

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  • What really happens during sleep?

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  • Sleep is more important than diet?

    Shawn Stevenson’s story is impressive and inspiring, and his take on sleep is a must read for anyone who wants to sleep and feel better every day. …
  • Tips for starting your healthy sleep habits

    From setting a schedule to establishing a ritual, the National Sleep Foundation helps us prepare for better sleep with these great tips.
    Dēp Slēpwear is purpose-built for deep sleep

    Get Your Hoodie to Help You Sleep at: http://www.depslepwear.com

    7 Foods That Help You Sleep by Maria Dorfner

    sleep6

    It’s worth repeating.  A good night’s rest is what makes you look AND feel your best.

    Woman Sleeping

    Yet, texting, tweeting, blogging, emailing, facebooking and thinking in daylight can also keep you up at night.

    texting1

    A good night’s sleep isn’t just about being able to wake up when the alarm goes off. It benefits your weight, heart, mind & more.

    insomnia33

    In a 2010 study of women age 50 to 79, there were more deaths in those that got less than 5 hours of sleep a night.

    insomnia26

    So yes, it can affect the length of your life AND quality of life.

    sleeping1

    Sleep also lowers stress, depression, anxiety,  improves attention and learning, keeps your mind sharp and one more thing.

    sleep1

    Well-rested folks lose more fat.  That’s right. It gives a whole new meaning to Snooze You Lose.

    insomnia25

    All great reasons to stock your refrigerator with these 7 foods that help you sleep soundly. Eat an hour before bedtime:

    oatmeal

    1.  OATMEAL – It promotes insulin production and sleep-inducing chemicals to relax you

    bananas

    2.  SMALL BOWL OF COTTAGE CHEESE WITH SLICED BANANAS – The magnesium and potassium are muscle relaxants

    cherries

    3.  CHERRIES –  Melatonin controls your internal clock and cherries help to release it

    toast

    4.  TOAST – Carb rich foods produce insulin helping you relax

    milk

    5.  WARM MILK – It contains amino acid L-tryptophan and turns into 5-HTP, releasing serotonin. Calcium is good for sleep too

    italian2

    6.  WHOLE WHEAT PASTA – Add fresh veggies & diced chicken with tomato sauce; high protein dish that also releases tryptophan

    yogurt2

    7.  YOGURT SPRINKLED WITH CEREAL – You get the calcium and the carb combo to help bring on the Z-z-z-z’s

    insomnia14

    A good night’s sleep also spurs creativity and improves your athletic performance the next day. It also curbs inflammation. Those that don’t get enough sleep have higher levels of inflammatory problems.

    insomnia43

    If you are STILL tossing and turning or watching the clock, make sure you are doing the following:

    insomnia42

    1.  STOP SIPPING CAFFEINE AT 2 P.M. – Check labels. You may not be aware what you’re drinking contains caffeine.

    2.  DIM THE LIGHTS IN YOUR ROOM ONE HOUR BEFORE YOU TURN IN.

    3.  SOAK IN A WARM BATH TO UNWIND AS SOON AS YOU GET HOME, NOT RIGHT BEFORE BED.

    4.  CLOSE YOUR EYES FOR 10 MIN. AND GENTLY STRETCH BY PAYING ATTENTION TO YOUR BREATHING.

    5.  THIS IS A MUST: MAKE SURE ALL YOUR GADGETS ARE TURNED OFF. PLACING THINGS ON VIBRATE DOES NOT COUNT AS OFF.  THAT SOUND CAN STILL DISRUPT YOUR SLEEP.

    6.  MAKE SURE ALL CLUTTER IS REMOVED FROM YOUR BEDROOM.

    “I love giving gifts that improve people’s health and life. This hoodie falls into that category. When I wore it on my commute from New York City to Pennsylvania, I felt incredibly comfortable for the first time. Normally, when I travel the temperature tends to vary from hot one minute to freezing the next, especially in airplanes. The fabric of this hoodie maintains body temperature. No freezing or sweating.  And I love that cocoon feeling. This is well designed.” -Maria Dorfner, CEO, NewsMD