Meet Roland Harris, Chairman & CEO, Medida Metrics


Today, I’m speaking to Roland Harris. That’s not him in the hair-raising photograph. That’s what people look like when they receive their hospital bill. Harris wants to fix that.

Roland is Chairman and CEO of Medida Metrics, a Healthcare Performance Company.  He is currently working on the implementation of activity based costing/management software that is quick for hospitals to install within 60 to 90 days, and it forces rapid change that can ultimately make figuring out where costs are highest or unnecessary. 


Unneccessary costs that get passed on to you, the healthcare consumer.  That’s when you go to a hospital for a procedure and end up floored when you get your bill. Figuring it out can be daunting. 


 A closer look reveals charges you never imagined.


“Transformation needs to take place within the entire industry, with policies, just as it did over a decade ago in the automobile industry,” says Harris. .       


Harris adds, “Today a hospital has to challenge its basic assumptions. are its management policies what they need to be, do their supporting systems provide the insight required to prevail and grow in an increasingly competitive environment. Hospital’s already employ many of the Six Sigma tools that the automobile industry utilized but without the hard data to support their decision making. The ExactCost software solution allows them to extract such data in a readily usable manner so that their decision making is fact based not intuitionally driven.”


He adds, ” It really is transformational in the same sense that the automobile industry had to discover all the bad things about itself in order to discover how it could go about putting itself on a more efficient, effective track.” 


Ultimately, in the case of automobiles, as you know, the price came down, the availability went up, and the cost to the institution went down, and profits have since recovered and are growing.”


If the hospital was interested in the same kind of impact, in improved product meaning better patient care, a reduced cost to themselves that they could pass along to the patient as part of that improved care, a more effective and efficient institution that would use, in some cases, similar techniques. They’re IT-based.



They started early on trying to produce new types of vehicles using the same approaches, and you’re trying to fill in gaps in the market and all that kind of stuff, so the resistance, the desire to deny that there was a problem was part of what I would consider to be a 25-year period; and then there was a gulp where they realized they had to cut their costs by cutting 10% across the board, which is what you’re beginning to see hospitals and others do in trying to deal with the notion of Obamacare, etc.


They’re just cutting across the board, but they’re not really looking at: What is the impact of all these different cuts, and am I cutting in the right areas? Because they really haven’t developed an approach, a way of thinking about what their problems are to really be able to nail it down in a very specific way to make changes that will have the greatest positive impact.”


Harris says, “I think because, to some extent, of the regulation and having to come to grips with it, they’re being forced along the path faster than, I would argue, the automobile industry. So to go back to the notion that this company was established in 1999 with the notion that what they saw in automobiles was going to be carried over to hospitals. I would say that in 1999, hospitals could care less.  There were a few Israeli hospitals that were trying it out, largely because, in Israel, the whole notion of entrepreneurship is encouraged, so there were a few that were trying it out.”


Hospitals didn’t think they had to care about what their costs really were. Ultimately, insurance companies and governments covered most of the costs. There was the casual user who might have to pay out of pocket, but they work with them to try to come up with a good best price.


In 1999, let’s argue, to give us a timeline, they could care less. I would say probably until about a year … so maybe three years ago … they cared a little bit, not necessarily about the technology that I’m suggesting, but they cared a little bit about it. There was enough noise in the system that said they were going to have to change.


There was enough pressure on institutions that weren’t performing very well and were having to consider what their options were, so I’d say, basically from 1999 until literally three years ago, so let’s say 2008/2009 there was a growing in interest in doing something, but they weren’t quite sure what it was.


Right around 2009 what they decided they were going to do is they were going to invest in data-warehousing technologies as IT. That was the improvement because it would give them better financial information.


They all started … the hospital industry tends to follow each other, so when one of them decided to invest in data-warehousing technology, everybody invested in data-warehousing technology.


If you talk to consultants who understand what it is they’re doing, they will tell you that the implementation of data warehousing does nothing to really solve the problem that they have … right? … because their problem … right now a typical hospital has somewhere between 25 and 40 different IT-based systems that are operating.


Many of them are disconnected. Some of them are attuned from a standpoint of billing and other kinds of financials. Many of them are built around the notion of reimbursement. None of that really allows you to really understand what it costs you when Roland Harris comes into your admitting room, goes through all of your processes, is administered to, and ultimately released by the hospital.


I can’t capture that with the standard systems that they have in place today, so what I do is I figure out what my gross costs are, every aspirin I have in the place, every pill I’ve dispensed, all of my doctor’s time that I have to account for, and then with a hatchet I basically chop it up.


That’s how you get a $12,000 expense to somebody like Richard’s son who’s in the hospital for four hours. They just grossly estimate what must have been associated with taking care of him. They then basically allocate that, and the system then disposes of it.


In the case of an insurance company, insurance companies have negotiated rates, so the insurance company says, “Ha! $12,000 … that’s not really $12,000 it’s really $6000 of which I’m going to dispute, so I’m going to pay you $4000, and so it’s kind of understood. The bill is still $12,000, the bill is still made up of a series of things that people don’t completely understand or come to grips with.


Same thing with the Federal Government. The government says, “Ha! I don’t pay for certain things; I’m going to take those out.”


Few are really dealing with: What was the real cost to administering to Roland’s stay at that hospital. They’re all working of these gross calculations, regional calculations, and things like that, to come up with approximations that they all agree kind of work, and then they work it out.


 If you’re the poor person that shows up without any insurance or some kind of government support, you literally could walk away with a bill for $12,000, and if you’re sitting here with that $12,000 bill in your hand and you were to turn to anybody in that institution from the CEO all the way down to the administrator and ask them,  “How can you account for the fact that you just charged me $12,000?” only in very gross language could they ever give you any sense whatsoever for how what they did for you is associated with $12,000. 


Hospitals will understand where they are competitive and where they are not. This will enable them to improve their operations or outsource that with which they cannot compete.

My 36 years of experience with IT would suggest that the implementation of a software system serves as a guide to change. Software has inherent rules which in order to utilize it requires that you ‘buy in’ to what it is attempting to do. ERP system in the automobile industry had the same effect.”

billing18 If you wanted to encourage rapid change, which I would argue healthcare needs to, one of the ways to do it is to, in fact, implement a system of some sort that forces a set of rules that you think you roughly can agree to.


If you go back to the data warehousing notion, data warehousing doesn’t do it for you. All data warehousing does is, in the back room somewhere, where people are not forced to really interface with it, it basically takes information coming in and accounts for some of it in general ways, and stores it so that it is more available to those who already know that information exists.


What my system does is actually put in a position where you can ask questions about yourself that you literally didn’t know the answers to, hadn’t preprescribed that you were going to have to store information related to it, you literally could ask a question from almost any perspective into the institution to understand what the real cost, what the time was associated with it, and what the outcome was associated with whatever that particular procedure might have been. Right?  It’s iterative. It gets smarter with you.


Today what happens is: you walk in and somebody decides, “Okay, it’s Roland Harris. He has insurance/he doesn’t have insurance. Please sit over there.” Eventually somebody comes for you which is a nurse. The nurse spends some amount of time, who knows how much real time they spend with you. You’re then put in a procedure room; some things happen/don’t happen. You’re either admitted to the hospital or a procedure is performed. It goes through that whole process.


 That process is kind of made up every time somebody walks in through the front door. You can’t really account for how expensive it is. You can’t account for whether there are any missed steps in what you do. You can’t account for whether you could have done it in a better way. You can’t decide that, in some cases, you might not even want to perform certain kinds of procedures because your hospital really isn’t structured to be able to do it effectively.


 What I can do is say: How many knee surgeries have been performed in this institution over the last month and have the system automatically call up all the knee surgeries. Then I can take a look at what doctors were associated with those knee surgeries, and then I could now take a look at the doctors associated with knee surgeries and determine what the general outcome was for each one of the doctors. Then I can ask myself, “How much did it cost me to actually have that doctor do whatever they did,” and I can go and take another cut at it.


 Finally I can say, “I can’t figure out ” … because my routines are the same … “why is it that one doctors is costing $12,000 and another is $2000?” and it may be that … I asked at another one … which was “What device was actually deployed by the doctor as part of the procedure?” and it turns out they used a different kind of knee because they used the runner’s knee and this doctor seems to prefer the runner knee. Well, it turns out he’s putting runner’s knees in 60-year-old nonathletic people.


 Now the question for the institution is: Is that really a best practice? Is that really what we want to do? Would we prefer to be in or out of the knee replacement? Would we prefer to use the device that is less expensive in this particular case? Is there a reason why the doctors are doing what they’re doing? We generate those kinds of questions, and then we can tie it back to what it actually cost you to do it.


An institution might be benefited by the $12,000 knee, or it turns out that, in this case … this was a real situation … they didn’t actually benefit from it. It turns out that the infection rate around the runner’s knee was actually much greater, and so, therefore, the people being readmitted into the hospital actually drove up the cost to the hospital.


In a world like Obamacare where, effectively, the second time a person comes around you can’t charge full boat for it, that puts you in an awkward situation. In today’s world, let’s argue, up until today, I can charge twice. Who cares? Now my care … because I care about my patient … but if I just cared about revenues coming into the hospital, the fact that I have to perform Dr. A’s procedure two times more often than I do Dr. B’s is actually okay because he generates more revenue. I select my doctors on the basis of their ability to generate revenue for the hospital.


In the future, I want to know that there’s a difference in regards to the way they do what they do because I may not be able to afford the doctor that has to redo his surgery this often because of the devices he chooses, so the option might be either not to have that doctor perform at my hospital or to convince that doctor to use the device that is more likely to produce a better outcome. That’s what we do.


There’s something like 150 different types of surgical gloves that an average hospital will have in inventory, and it’s just because doctors have preferences.


 If you were running your own store, would you really allow 150 different … you might allow some for people with sensitive skin or certain kinds of procedures, but the notion that literally you’re going to inventory … and it’s not really 150, it’s many times more than that, but let’s just use 150 because it’s big enough, but it’s small at the time.


Think of every choice that any individual in an institution could potentially make that might affect: 1) just the overall quality of care, so even if you’re not driven to try to drive up your numbers, wouldn’t it be nice to be able to provide better care because the 60-year-old is getting the knee that’s going to last 20 years and not the knee that’s designed to last ten for certain kinds of situations.

Some of them are driven by where they set numbers and targets for themselves, and the more profit-oriented ones, the ones more specialized, would tend toward that. Its the notion that, at the end of the day, they don’t know where they are. They don’t know why those choices are made, and therefore they can’t act of them.

They can’t make themselves a more efficient institution, and they can’t change their policies and practices when, literally, those policies and practices exists differently in the heads of every physician, every nurse, every administrator, every staff person that exists within that institution.

It’s not for the patients. This is generally for the hospital, itself. There’s no reason why, at some point, you couldn’t, in fact, be able to have a discussion around what the bill was with better detail because of the reports, so maybe one of the reports that a hospital selects is one that would better explain, ultimately, the bill that is in the person’s hand; but this is more internal.

 The question is, from a legal standpoint: how much information do they really want to provide? But yes, they could nail down at a patient level, they could do it at a doctor level, they could do it at a department level, they could do it over a month’s time, they could do it over a year’s time. They can cut it any way they want, so they could produce a report that literally took a particular visit and broke it down, and you would, therefore, be able to explain why the aspirin costs what the aspirin costs.


 What I am more interested in, even that that, though, is the notion that they only charge $25.00 or 10,000% for an aspirin because they have because they really don’t understand what the cost of the aspirin was involved in the particular procedure that ended up in the $12,000 bill.


They ought to at least know why they have to charge that much money for an aspirin, and today they couldn’t tell you even close to why the aspirin has to cost so muchbilling19There’s no way that their aspirin is better inspected or anything else that would cause that aspirin to be worth so much more when administered at a hospital versus buying it at your doctor’s office or a local pharmacy.

So, why is it so difficult for hospitals to collect useful reports up to now to show actual cost of care?

Harris says it’s because their systems aren’t oriented to do that. Before, when he talked about the fact that somewhere between 25 and 40 different hospital systems exist, they all exist for their own purposes. They don’t exist to render information that can be pulled together to create the kind of report that ties out how who touched Roland for how long, and what did they do with Roland when they had him, and what procedure rooms were used, and what equipment was used. All of that stuff is available in a hospital today, but it’s not available in a way that they can pull it together to explain to Roland why it cost what it cost for Roland, or any patient.


To take you to the other side of it, just as an example of what could be done if it was at the nth level: Years and years ago, when I was working for IBM, I used to do outsourcing, and I had a hospital that I ran out on the West Coast. It was actually … because this story is a good one, I’ll tell you it was El Camino Hospital. It was small hospital.


I went out one day and they were obviously doing some work to add a wing to the hospital, and so I asked … because I knew a lot of the doctors and things like that. I asked them, “Why are you adding a wing to the hospital.” They said, “Well, somebody did a piece of homework, Roland, and it was just an amazing thing. We noticed that we were getting more women in here to have babies than makes any sense given the population that generally exists in our area.”

I said, “Why is that?” and they said, “Well, we don’t really know because we only did some marginal marketing analysis, but we think it’s because the women want their kids to be born, basically, at Silicon Valley. We think they literally want their kids born in a place which would be noteworthy, so they come here to have their babies. So we’re now beginning to administer to that by adding a wing where more births occur at this hospital.”


If a hospital really got to that point, Maria, where it really started thinking to itself, “Do I have perform every single procedure? Should I do everything that could be done by a hospital or are there some things that I’m actually better at?”


I’ll give you another example. Right now a lot of hospitals make a lot of money off of radiology, but there’s a lot of stand-alone radiology centers. As the Accountable Care Act begins to push on the notion that you have to prove that you are actually operating in the most effective, efficient manner, more people with the option are going to choose to go these stand-alone radiology centers, and the hospitals are going to be forced to take the results coming out of those centers versus rerunning them themselves, and a lot of those really expensive radiology centers are going to be almost half empty because they’re not going to be able to charge the same kind of rates, based upon the $12,000 story, as they have historically. They make a fortune off those things.


Hospital will understand where they are competitive and where they are not. This will enable them to improve their operations or outsource that with which they cannot compete.

They don’t like that, that’s where they make their money, but again, I did outsourcing for years for IBM and I worked through the pharmaceutical industry where they told me, “Why would ever outsource because we put sugar in little capsules and sell it for exorbitant sums?” That’s a quote.

They ended up outsourcing like fiends when they finally got pushed up against the wall and people started inspecting the cost of their business.

I did the same thing in insurance companies. When insurance companies said, “Why do we care? IT is a rounding error cost to us? It’s our manufacturing site, Roland, why would I ever give that to you?” By the time I finished, they were backing up trucks trying to give me their equipment.

I think hospitals are in the same position. You can, right now today, say, “We do it all because that’s what people expect us to do,” but in the future you may not be the best at all those things. You may not be able to run it at the right cost. You may have to get out of some of those businesses.

The question is: How do you know what businesses you should be in and what businesses you shouldn’t be in, what you do well and what you don’t do well, if you can’t even tell me the cost of an aspirin?

We’ve installed it in a small hospital in Florida. I won’t say it’s fully operational at this point; and we’ve got a couple of other deals in the wings that have gone through the pilot and the pilots have been … so we’ve gone from where they didn’t want to do a pilot to now they’re doing pilots, but not only are they doing the pilots, Maria, but they’re coming out of the pilots and going, “Wow! This really matters.”

I give you, again without the hospital just because of the nature of these discussions, but in one case this hospital had installed a new radiology upgrade. They thought that it was actually a benefit to them based upon the way it had been sold to them. Our system all of a sudden identified that their costs substantially rose over a period of time. They had no clue why their costs went up.


We got up underneath it and found out that they had added this pilot by adding to this particular set of radiology devices and that the pilot was driving additional man power requirements.

Nurses were spending more time, doctors were spending more time. The redo rate ended up being higher. The amount of time it took to do the procedure was longer.

So they were able to cut something off that, otherwise, they may have never found. It would have just added to the cost of everything.

It would have been another one of those costs that would have to have been ratcheted out and handed off to somebody that makes up the $12,000 hit, and instead, they’re not fully aware of it, and based upon that, they’re now moving very quickly through their process … which hospital process is slow … but very quickly through their process to actually get approval to install this across their radiology division and ultimately, I would hope, the entire hospital, because they found that they saved millions of dollars just in one identification from our system.

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And there’s one other hospital I don’t have permission to use the name of that is installing it for heart procedures. Then there’s a major lab, one of the top labs in the world, we’re probably a few weeks away from getting an agreement to go forward with them because the pilot was so successful.

The pilot was so successful, Maria, that … it was funny because, again it challenges the system. The internal people had been studying the area, basically on paper to the best of their ability internally for years, and had come to the conclusion that some of the mapping of costs that they were trying to do artificially within their organization really wasn’t revealing the real cost. They had estimated what they thought the real cost was, but the operations side of it refused to believe that it actually cost what the finance people were arguing it cost.


We went in, and in less than … we installed in 30 days, they ran it for 60 days afterwards. We came up with an analysis, a deep analysis of their real costs.

They were able to, therefore, immediately agree that a substantial number of the things that we’d identified were absolutely accurate. They got down to four things that they thought, “Well, maybe it’s not as accurate.” They got up underneath that and found out that was also accurate.

So the argument is a political one internally which is, “Oh, if that’s really what it appears to be, then we’re making choices in our business that are wrong.” That’s how fundamental this thing is.

Hopefully I can announce that soon, but a substantial worldwide laboratory that literally may change the way it chooses its products in the future and how it prices them on the basis of the analysis that they were able to do using our system, just in a pilot.


If I go from 2009 or so to the Accountable Care Act being actually put into law, the tension now going from, “We’ll survive it. We’ll work around it,” to being real. You’re seeing epic implementations.

Around meaningful use you’re seeing lots of data warehousing stuff going on. These guys are spending millions of dollars on data warehouses that will, in some cases, take five years to deploy, that at the end of the day, will just give them better information in narrowest places and not the kind of information I’ve just described.

I can install my system in a department in a less than 90 days. It can be up and running and available to them. We steal the information from their system by understanding what those systems are and how they produce information. We draw that information from them and create our own reports, so we don’t have to change anything they’re doing to do what we want to do.


 It’s really quick to implement, relatively inexpensive, and it provides insight.

The piece that, on top of that, ultimately … back to the transformation discussion … is really necessary is: ultimately doctors have to think … like when I worked for IBM and IBM was going right down the drain, and Gershner came onboard, what he had to do was he to change the way management thought about its jobs and its responsibilities and make us feel more responsible for the choices we make. 

Ultimately, in hospitals, that has to happen, too, and then they have to have a tool that allows them to understand the impact of the choices they make. We provide the tool. The hospital still has to work on how they’re going to go about having that impact so that people begin to think different around what their real responsibilities are.

I’m seeing that in places where we’re working, but that political/cultural aspect is difficult.

The question is whether it’s installed across … I would recommend that people install it generally in radiology and lab first. They’re easiest to implement. We can generally get them done in 60-90 days. Again, hospitals have their own procedures and things like that, so it can be longer, but we can install generally in that period of time.

What does this system cost to implement?

Harris says it really varies. The cost per year is basically $375,000 per department, and if you run it across an entire institution, a hospital or hospital system, it’s basically a million and a half dollars. Those are rough numbers because it changes. Some of these organizations we’re working with right now are so substantial that the price would be much higher than that, but as an opening gambit for an average hospital, that’s roughly what you’d be talking about.

Do employees have to be trained to use it as well, because that’s a consideration?

Harris says employees actually take quite naturally to it because it makes their job actually easier.

He says, “The first thing is: do they fight it because they think that’s it’s going to cause a downsizing in their department, so you’ve got to have discussions around that, but for those who either are told, ‘Don’t be afraid, we’re not planning on downsizing,’ is part of it, or are more excited by the advancement.”

 What we’ve actually found is … we call them superusers. We general draw into our early implementation, or the pilot, we will draw in a selected handful of thought leaders that other people will follow, and we given then superior skills in using our product.

Then we let them loose so that they can play with it, and those superusers have been driving a lot of the cultural change. It’s not a very expensive thing. You don’t need a whole lot of people.

There’s two different changes: One is the change culturally to an institution in regards to how it thinks about itself; that’s difficult. I’m not attempting to argue; I do all of that with my product. I put some pressure on that to have that happen sooner because of my product.

Then the other side of it, which is implementation and getting people trained on it, that’s really easy to do. Generally within a few days somebody can be apt enough.

What it also does is … if you remember back. You may not old enough to remember. Basically, the original VisiCalc spreadsheet kind of thing where you install this application with great delight because you thought it was going to solve all your problems, and then you realize, after you installed it, it’s just sitting there blinking at you and you actually had to learn how to put information in and yada, yada, yada.

What happens, I would argue, is the system allows you to be much more intuitive. The more you use it, the smarter you get. The smarter you get, the deeper it allows you to go until you can ask questions you never would have even thought of before.

On the surface level, to get the information around the radiology example I gave you, that we’ve done as part of the 90-day implementation program. It was probably less than two or three day’s worth of class in there, and then we allowed access to the system for the superusers.

That’s how simple it can be at the easiest level. Hopefully one day there will be a CFO who is sitting there who wants to have that kind of insight, wants to understand how one department impacts another.

For example, in the case of radiology, when radiologists buy certain kinds of equipment, it may actually had an impact on the lab; or when the lab changes its procedures, it might have an impact on radiology because one is depending upon the other to do certain kinds of research and things associated with whatever the procedures happen to be.

Is the type of savings that trickles down that ultimately trickles down to the patient?

If you could imagine that a hospital would incur a couple of million dollars of additional cost and not know where it was from, and have that happen 10 to 100 times a day, and then ultimately with a hatchet, somebody has to hand it out to the different people being billed, it absolutely has a huge impact on the patient.

The other thing is that the Affordable Care Act basically also puts another pressure on it, and that is … and again I know you know healthcare so I’m just giving you the shorthand view … basically, it’s like a limbo cane.

Initially the hospitals get together and develop a certain set of relationships in order to get their costs under control. They predict a certain cost for a procedure based upon those relationships, and all they have to do is get up under the high limbo bar in order to take some of those savings as part of their profits based upon the Affordable Care Act.

But every year what’s going to happen is that bar is going to get lowered lower and lower to the ground until it’s evident on opening day how to go about saving money with this new consortium; but when you’re halfway down that bar and you’re really bending way over backwards, so you really know what your real costs are, what your choices are? Have been you been making them religiously? Have you been partnering adequately? That stuff they don’t know how to do.


Obamacare basically drives down the costs by artificially lowering the bar on a regular basis, but when they need to do is be able to get up underneath the bar because, eventually, what they’re going to find is they can’t go low enough unless they’re really sophisticated in regard to what their costs are.

Opening day it will seem simple. Somewhere in the not-too-distant future it will be almost impossible for some of those hospitals to get under that bar because have the wrong relationships, because they don’t really understand their costs, because they do procedures where they’re in conflict with other institutions that have better cost structures, on and on and on.

An insurance company could actually decide to be at the center of it, go out and develop relationships with specific hospitals, with specific radiology centers, on and on and on, create kind of a cost structure, go to the government and say, “We are going to do knee replacement surgeries and right now you pay $1000 for a knee replacement surgery. I can do it for 800 bucks. If I can do it for 800 bucks, I want to share in the difference between the 800 and the 1000. That’s what the Accountable Care Act would do.

You don’t have to be hard-wired as if you’re all becoming a single company in order to get that advantage. You can actually apply as, in effect, a created organization that exists only for purposes of government payment.

That’s my argument for why the hospitals are going to have to care, because you take that kind of group … so it’d be interesting to know, and if you don’t mind I might reach out myself, but if you know and could just let me know, I ‘d appreciate the answer. If they’re just getting together in a loosely-coupled, where effectively what they want to do is they want to share what they think are the best practices of each institution. They want to share what they think are the lowest-cost approaches to doing things, and then, in effect, they’re going to bid on certain capabilities in through the government programs so that they can get some of this … again, they share in the excess. They get to keep some of the excess the government will give back to that kind of consortium.

That’s what’s going to happen as the Obamacare stuff rolls out.

Again, there are two different ways. One is they’re just becoming a more complex organization, and then they have to make choices. I an absolutely do that. But the other is, if they’re going to be buying … they’re, in effect, partnering with each other for purposes of government payments and they’re, in effect, establishing routines and procedures together that they think they can do under the price limit, then the whole notion of cost becomes an imperative.

That’s the stuff you don’t hear people talking about when you hear them talk about Obamacare on TV and the newspapers, etc., is that … in my estimation, if done correctly and all things remain, because it’s a very complex law, it basically will drive an average hospital to its knees because, year after year, that limbo bar will be lower and lower and lower, and if you really don’t have your act together, you’re still “doctor driven” where you’re not really trying to tie together, “Are we in the right places? Are we doing the right things? Are we partnered with the right people? Have we outsourced things that we shouldn’t be doing ourselves to smaller institutions like radiology centers because they can do it more efficiently? Have we figured all this stuff out?” If they don’t, they’ll crack.

Will the patient care diminish under Obamacare because they want to bring their things in at a lower cost?

Harris says if the argument is that doctors always do the right, which arguably is what the act depends upon, then the answer would be no because a doctor would have to admit at some point that they couldn’t do that particular procedure at a particular hospital and would select the hospital that actually is more apt, and so, effectively, some hospitals would just go out of business.


In reality, are there some people that will be affected because their hospital will die painful, slow deaths? Maria:             There are so many … recently I was reading about the closings of so many hospitals in poor neighborhoods has been … I think there were 42 closures … that there’s a lot of that going on, and I don’t know if they would have even had the money to implement software like this to see … I mean, maybe they were bleeding money in areas that they didn’t know, that they could’ve been saved had they had software like this to keep track of expenses, but I don’t know.

What we’ve stopped doing, Maria, is we’ve stopped selling to institutions that are on the verge of going out of business or are in real trouble because they’re so afraid that, if anything, they do more of the bad things that got them into trouble, not less; and so we just find we get lost in it. They get excited by it, they want to do it, but they can’t do it today because they’re got a meeting and … you’re right.

Literally, in a couple of cases, I went in. I started with calls at the CEO level, was basically almost thrown out of the office because “We don’t need this, yada, yada, yada,” ended up catching a meeting with a CFO since I happened in the building. The CFO lights up like a bulb and says, “Man, this is great. Do you know where I’m going next?” He says, “I’m going to a meeting where they’re going to tell me I’ve got to cut $50 million out of my budget this year and I don’t have … at this point, let’s say, it’s June, so $50 million is over six months. He says, “And I don’t know where I’m going to get it.”

I know he doesn’t like the notion that, “I might need something like what you’ve got,” but Roland, “I need something like what you’ve got.”

Ultimately … again, I won’t name names … but that CFO ended up losing his job. Did he lose his job because he started pushing back on the fact that these guys weren’t smart enough about this stuff? Who knows. He ended up losing his job.

It’s not a simple act to have people who are drowning understand that, if they take two strokes, there’s a life preserver.


We’ve stopped going to institutions that are really in desperate immediate trouble because they can’t keep themselves focused enough to realize we’re part of the solution.

We are working through different consulting organizations that may already have an interest in working with those kinds of firms, to maybe use this as a tool, but what we’ve found is: we need institutions that either believe they’re going to be thought leaders under the new Affordable Care Act, or that they are going to be survivors through acquisitions and, therefore, will be powerful enough and have enough money orientation to be able to get through it.

That’s where we start. Again, our process has been a painful process because the way that hospitals consider new things is to … it’s such a lengthy process. What you get is you get ultimate buy-in when you finally get through the process, but the process, itself, is extremely painful.

I would suggest one of the things they need to do is think about how they think about things because even the best of them will not survive.


The smarter the institution, the more they’re convinced they do most things right, and so then you start from there.

That’s a long path to go on, and if you’re dealing with those who are dying and basically are on their last gasp, they can’t think straight to be able to realize what we actually can do for them. Somebody would have to have a level enough head to install it in the department most likely to be immediately benefited from it, and then to have the wisdom to sit there and go at it until they get it, until you finally get that first spreadsheet up on a green screen and it all adds up, and you think to yourself, “Man, that’s pretty good.”

I’ve now got my household budget in this thing, so now I’m going to figure out, “Is golf really killing me or is it the weekend visits to the bar?” or something.


 Is there a way for these institutions to use your software on, say, a 30-day test?

We’ve actually got it. It’s reasonably inexpensive. For $80,000, which most institutions don’t even blink at, we will install the system. Let’s say it take 30 days or so, or 60 days to install, depending upon what the application is and what they want to connect to it, and then we give them another 60-90 days as part of the same $80,000 where they can play with it. We’ve gotten past that, and so far nobody who’s actually played doesn’t believe it actually has a benefit.  I do think that people will start lining up because, again, the industry tends to follow industry leaders.”



What I do know now … before it was more theory because, again, you go all the back to our birth, it was a bunch of guys who didn’t really necessarily know healthcare who decided healthcare needed it. We’re now at the point where, what we do, we know it works.

It’s not a matter of somebody built something, it really isn’t required, and so it’s getting treated the way it could … where people, including Mayo … where really sophisticated people put their hands on it, they like it.

Nobody has said, “This doesn’t work. This is crazy. The answers are wrong.” Where they’ve thought they think some of the answers might be wrong, they go off and they do the homework, and they come back and they go, “No, you were right.”



We’re not having the problem of those who are willing to actually put their hands on it. It still, for whatever reason, Maria, hasn’t shortened the process of approval.



If you had this amalgamation of all the hospitals and everyone was using this software, and then you say, “You know what? At the end of the year, we’re going to generate this report that actually tells the public trends of costs in hospitals,” if they were open to that, because transparency is important today, and if this is a product that could make things more transparent for the public, for the patients, as well as the hospitals?

I don’t know if they’d be open to that, but it seems like the ability to generate a report both internally … maybe the first year you want to analyze it yourself to see where you can lower costs and then strive toward showing off.



Basically, that’s what we would like to be able to do, but on opening day, because it feeds off the hospital’s own information, so therefore, the more hospitals you have attached yourself to it, the more we’re able to draw insights from those hospitals and, in effect, create exactly the report that you’re talking about, which would be a much more insightful, thoughtful report than anything anybody else has been able to generate because they do it off of data that is so rounded, so general, it really doesn’t help you much.


The more people that use our system, Maria, the more we are able to produce those kinds of reports with that kind of insight.




The more hospital I get online, the more I can generate exactly what you’ve just described and do it in such specificity that others would have a difficult time keeping up with me; so that is one of the things I’m trying to do.




Cleveland Clinic on Affordable Care Act

Today, the 5-4 Supreme Court Ruling in favor of the “Affordable Care Act” upheld the individual health insurance mandate as tax.

The decision will require most Americans to obtain minimum health insurance coverage. CLEVELAND CLINIC President and CEO, Dr. Toby Cosgrove, says the law will ultimately change the face of healthcare.

CG: Dr. Toby Cosgrove/Cleveland Clinic

“I’m really pleased that we’ve seen the healthcare law held up. I think that what this means is that we’re moving ahead, we’re continuing on a journey of reforming healthcare in the United States . We’re addressing access for people who haven’t had access before. We’re beginning to address quality and developing a more efficient healthcare delivery system. I think one of the things I’d like to see more of however is more emphasis on wellness and reducing the incidence of chronic diseases that we see, secondary to behavior.”







CG: Dr. Toby Cosgrove/Cleveland Clinic

“We started out with a healthcare system that was really designed for the 1950’s, a different set of diseases, different things we could do for patients and a different level of sophistication that we can bring to patient’s problems. All that’s changed now. We have a bigger population. We have an older population. We have more things we can do for people. Now we have to change the system in order to accommodate those changes.”



CG: Dr. Toby Cosgrove/Cleveland Clinic

“I’m delighted we finally have a decision. It’s taken one more unknown out of the equation. For a long time we haven’t known what the rules of the game are, now we’re starting to know the rules of the game and that’s going to continue over a long period of time as we understand the law better, but we’ve got the first steps.“

Friday Fireside Chat: Dr. Booker, founder, OnPulse

Today, I’m talking to Dr. Corenthian “Corey” Booker.

Corey Booker, not to be confused with the mayor of Newark, is a physician. He received his undergraduate degree in Neurobiology and Physiology at the University of Maryland College, and his medical degree from Creighton University.

Thanks for talking to MedCrunch. What is OnPulse?

OnPulse is a new healthcare product designed to get you, the patient, on the same page as anyone involved in your healthcare. It’s an online environment allowing providers to communicate to one another and their patients. Not only physicians, but staff members –anyone who owns a piece of patient care. With instant online access through the product’s patient profile, connected health teams can view and share relevant information, no matter what EMR they use, or whether they’re at the office, at home or on the road.

Who should use OnPulse?

Any healthcare provider who is currently communicating by email or any specialist trying to manage a large team with email should love OnPulse. Also, any patient who emails their provider should use OnPulse.

How do patients access OnPulse?

It’s web based now (mobile app will be available this summer), so they would log on at and enter a username and login. Right now, it is by Invitation Only. You can request an invitation at our website. We will release it to more people next month. It can be accessed on iPads and will eventually be available on mobile phones.

What makes OnPulse different from anything else out there?

What makes OnPulse different is we allow the individuals who have an account to own their information. The difference is whenever you stop receiving care somewhere and close an account, you no longer have access to that information. With OnPulse, if you end a relationship with a doctor or provider, you own your information and you can share it with another provider anywhere or anytime you want or the next time you need to access care you can share it with that provider. As a system, multiple providers from different organizations can communicate. It’s based on 4 things: 1. Simplicity. 2. Access. 3. Peace of Mind. 4. On-line teams communicating in one place.

What regulations exist concerning ownership of patient health information?

Multiple state statutes, regulations, and cases govern the ownership of health information and the information contained in medical records. The classic statement of the rule concerning ownership of medical records is that the provider owns the medical records maintained by the provider, subject to the patient’s rights in the information contained in the record.

But,under the federal Health Insurance Portability and Accountability Act (HIPAA), every person “has a right of access to inspect and obtain a copy of protected health information.” The Meaningful Use regulations require that outpatient providers give patients clinical summaries within three business days for at least half of all office visits, if requested. Hospitals have to provide an electronic copy of discharge instructions upon request.

The stage two meaningful use places a much greater emphasis on patient engagement and set high standards for making data electronically available to patients. Physicians should think about these requirements as they work to implement a new EHR system. The new rules state that a professional must make electronic records available to 50 percent of their patients. Furthermore, 10 percent of a physician’s patients must actually view and download these records.

Should people be concerned about privacy?

As a patient no one knows you have an OnPulse account unless you tell them. Under HIPPA they allow providers to do what they currently do and allow them to invite other providers to the health team. Everyone on the team knows who has access to information. The system is only transparent to those using it.

When did you develop the idea for OnPulse?
I was exposed to communication in our healthcare system during my first summer of medical school. Writing HEDIS measures for the National Committee for Quality Assurance (NCQA), as a Washington Health Policy Fellow intern, taught me that our system was fragmented.

My understanding of communication in healthcare matured in residency when I became responsible for confused patients, busy consultants and returning phone calls to referring doctors for unreceived faxes, but I didn’t do anything about it until my fellowship. As a resident, you learn to communicate with everyone involved, you manage the communication with among your resident colleagues, consultants, patients and the people who are training you. As a resident, you learn to communicate with everyone involved, you manage the communication with among your resident colleagues, consultants, patients and the people who are training you. As a resident I saw, how our means of communication can fail the provider team and the patient. I didn’t know what to do about it at the time.

Within the first six months of my fellowship, I had a patient who looked at me with tears because she had suffered financially, physically and emotionally –she said, ‘I thought you guys were all communicating.’ That was it. I realized that all the faxes, phone calls and emails had failed her and so did our team, despite our best intentions.

Mostly, I learned even more about communicating in healthcare when I became a patient after I ruptured both of my patellar tendons, which connects your knee cap to your lower legs. I realized how difficult it is to navigate healthcare and to have a choice. I also learned how difficult it was for all of the providers to communicate as they are trying to help you reach a certain outcome, especially when they are not in the same organization. For instance I had an orthopedic surgeon and two physical therapist all in different places. This experience really informed how important the asset a patient was to the health team and really improved the system.

How does a patient get started using it?

The patient can either be invited by their provider or they can open their own account. Adding providers is simple. We recommend they that they invite providers that they have an established relationship with, especially an electronic one. If they have multiple providers helping them on a single issue they can suggest to their primary provider to form a health team in OnPulse. Then, you’re able to exchange messages, create a task and share files. Whenever information is requested by you –you receive a text or email alert that something is available to you.

OnPulse spans the communication needs for across sickness, wellness and fitness . For example, some patients even use it to communicate with their fitness trainer, keeping track of a daily routine, and keeping all their health information in one place.

[click  image below to enlarge]

Are there any costs involved for the patient or the provider?

It is free to an individual patients and individual providers. No fee for individual users either patients or doctors. There are subscription payments as a practice to include your business for independent practices or hospitals.

What are the benefits of using OnPulse?

Medical practices can share vital information with other providers and their mutual patients in an easily accessible, unified place. It gives providers and patients secure access to the entire team of healthcare providers. It gives both peace of mind that what they send is actually received by the right person. It helps streamline communication. And it provides personalized communication with everyone. And it’s free to an individual patient and individual provider to use.

Where do you envision OnPulse in 5 years?

My vision for it is to become the healthcare communication environment of choice for all providers and patients. OnPulse, the new on-line healthcare communication environment for patients and providers.

How did medicine and entrepreneurship meet?

My background is medicine with a consistent thread of entrepreneurship. During my fellowship I completed the masters program in clinical informatics at the Duke University’s Fuqua School of Business to better understand how to apply my ideas to clinical medicine. Prior to this time I dabbled in buying and selling houses, creating an online stationary company for my creative wife Kathy and forming a mobile application development company, but by far (besides my kids) OnPulse is the thing that wakes me up and takes me to bed.

“I believe in better communication in healthcare. That’s why I developed OnPulse, where everyone can easily contribute to the personalized best care for the patient and the patient will own 100 percent of their records, and be able to share them accordingly with their health team of choice.” ~ Corey Booker, MD/founder, OnPulse

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Kaiser Leads Mobile Healthcare

Nearly 9 Million Kaiser Permanente Health Records Securely Available on Mobile Devices

Kaiser Permanente already has the largest electronic medical record system in the world.

The Pew Internet Project reported that 40 percent of American adults access the Internet via their mobile phones, and in some cases, mobile phones are their primary source of Internet access.

Twenty-five percent of smart-phone owners go online primarily using their phone; of these, roughly one-third have no high-speed home broadband connection.

Three months ago, the health care organization announced that 9 million Kaiser Permanente patients now can easily access their own medical information anywhere in the world on mobile devices through a mobile-optimized website.

An additional app for iPhone will be released in the coming months.  Meantime, iPhone users can download a shortcut icon to

In 2011 alone, more than 68 million lab test results were made available online to Kaiser Permanente patients.

Kaiser Permanente patients will have 24/7 access to lab results, diagnostic information…

direct and secure email access to their doctors, and will also be able to order prescription refills.

Kaiser Permanente had more than 12 million e-visits in 2011 alone, and they expect that number to rise.

The Android app is available now in the Android Market at no charge.

Users of other mobile devices can access the same set of care-support tools at no charge through the new secure, mobile-optimized member website, which is available through smart-phone Internet browsers.

Kaiser Permanente patients or family members who can act on their behalf, now have 24/7 access from their mobile devices to view their secure personal health record, email their doctors, schedule appointments, refill prescriptions and locate Kaiser medical facilities on

“This is the future of health care. Health care needs to be connected to be all that it can be. This new level of connectivity is happening real time, and it is happening on a larger scale than anything like it in the world,” said George Halvorson, chairman and chief executive officer of Kaiser Permanente.

“The fact that a Kaiser Permanente patient in an emergency room in Paris or Tokyo can simply pull out their mobile device and have immediate and current access to their own medical information is an evolutionary and revolutionary breakthrough for medical connectivity.”

“Our members love our current connectivity tools,” said Christine Paige, senior vice president of marketing and Internet services.

“Now we will extend our entire connectivity tool kit for patients through a mobile phone. Our mobile-optimized site and app take connectivity to the next level by making the mobile experience easy and enjoyable. We believe that convenience, paired with a great user experience, will meet members’ needs and will ultimately result in improved health and patient-physician relationships.”


  • Go to on your iPhone mobile Web browser
  • Click on the middle icon at the bottom of your screen
  • Choose “Add to Home Screen
  • A short cut will be added to your iPhone icons

Members using the Android app have access to their accounts by touching the app icon on their phones.

Those visiting from a mobile phone Internet browser are seamlessly redirected to the mobile-optimized website, which was designed for optimal viewing on a mobile-phone screen.

In both cases, a streamlined menu of mobile-optimized features helps members find what they need quickly and easily with minimal taps.

“Providing our patients with clear and convenient access to their health information is a step forward in connectivity and improving the health care experience for patients, no matter where they are,” saidJack Cochran, MD, executive director of The Permanente Federation.

“We already have complete connectivity among Kaiser Permanente care sites through Kaiser Permanente HealthConnect®. This new level of connectivity extends the reach of information to our patients in a more convenient and user-friendly format. This new app and mobile-optimized site is very good for patient care and will revolutionize connectivity by bringing health care for the first time to the level of connectivity other parts of our economy have achieved.”

Users’ personal health information is safe and secure while using the new app and the mobile-friendly, which employ the same security safeguards that protect patient information on the traditional website, including secure sign-on and automatic sign-out after a period of inactivity.

“The benefits of mobile extend beyond member engagement,” said Philip Fasano, executive vice president and chief information officer of Kaiser Permanente.

“Mobile solutions can have a positive impact on health. Health care, itself, will be much more convenient for many people. The mobile-friendly site and app are also a springboard for new innovations that will inspire members to be aware of their health and take steps to improve it.”

“There has been an explosion in the growth of mobile devices and users are looking for new and improved ways to manage their lives online,” Halvorson said.

“It is time to make health information easily accessible from mobile devices.”

This is a major new connectivity offering, but it is not Kaiser Permanente’s first mobile app. Other, more targeted tools, were released earlier. Kaiser Permanente launched its first mobile application, KP Locator for iPhone, in July 2011.

The facility-finder app has been downloaded 42,000 times.

KP Locator combines the power of’s robust facility directory and the iPhone’s GPS capabilities to make searching for Kaiser Permanente facilities fast and easy for patients on the go.

It answers three of the most basic, but vital, user questions thoroughly and simply — where are the Kaiser Permanente locations close to me, how can I contact and get to them, and what departments and services can I access there? Kaiser Permanente also released its Every Body Walk! app two months ago to help encourage people to walk and maintain healthy activity levels, and that app was rated No. 5 in the Top 100 Green Apps by Eco-Libris.

Kaiser Permanente is known for its leadership in the use of health information technology. The Kaiser Permanente electronic health record is the largest non-governmental medical record system in the world. KP HealthConnect enables all of Kaiser Permanente’s nearly 16,000 physicians to electronically access the medical records of all 8.9 million Kaiser Permanente members nationwide and serves as a model for other care systems.

Kaiser Permanente has received numerous awards for its health IT expertise, including four 2011 eHealthcare Leadership Awards.

You can learn more about how patients, clinicians and researchers are using My Health Manager and KP HealthConnect by checking out Kaiser Permanente’s YouTube channel: Kaiser Permanente also has what might be the world’s most complete electronic medical library to support its caregivers by providing convenient access to the best and most current medical science. That electronic medical library is for internal use only.

Nearly 9 Million Kaiser Permanente Health Records Securely Available on Mobile Devices

Kaiser Sunset Hospital in Los Angeles, CA
Kaiser Sunset Hospital in Los Angeles, CA (Photo credit: Wikipedia)