No one denies peas are nutritious. Whether they’re delicious—that’s debatable. But arguments over taste no longer matter because peas, specifically yellow peas, are being formulated into so many products, they’re unavoidable, and often invisible.
As a crop, the pea has risen and fallen in favor, but today everyone seems to agree that it checks the box against the biggest problems plaguing the Earth: climate, food and health.
From a sustainability standpoint, peas, in the legume family, do everything wheat, corn and soy don’t. They require less water, are drought tolerant, reduce the need for nitrogen fertilizers because they take nitrogen gas from the air and store it in their roots, and make an ideal candidate for crop rotation. Worried about GMO peas? They don’t exist outside the lab. Want to avoid allergens? You’re probably good there too; allergies are rare, another reason peas are leaving soy in their dust.
Mintel, the market research firm, reported that 757 new pea-related foods hit the shelves last year. That’s in addition to what’s already out there, including the most famous pea food, the Beyond burger. With one of the strongest first days of trading for an IPO in the last two decades, Beyond Meat is a prime example of our food system’s new priority: plant protein. Much of the 20 grams of protein in each burger comes from peas, but some comes from rice and mung bean. “One goal of this innovation is to diversify protein sources,” says Ethan Brown, the founder of Beyond Meat. “We believe it isn’t a desirable consumer proposition to have pea protein as the sole protein across our product platforms.” He’s right. Who wants to eat the same thing everyday?
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Do you love snacks? You’re not alone. Here’s why you eat more of them all day long.
The days of eating three large meals a day have gone the way of the butter churn.
Now, it’s all about grazing from morning to night, and often relying on foods traditionally thought of as snacks to power through a busy day, according to new analysis by the research firm NPD Group. Americans ate an estimated 386 billion ready-to-eat snack foods last year, up from 356.4 billion in 2011.
A granola bar, dried cranberries and yogurt are often a meal for Shamika Johnson of Akron, Ohio, who also has protein snacks and almonds to get her through her daily to-do list.
“I work. I’m busy. Sometimes, it’s easier to get snacks,” said the 27-year-old masseuse. “Half the time, I don’t have time to sit down for a meal. Combining a bunch of snacks gives me what I need nutritionally.”
Whether you like chocolate bars, pretzels and dried fruits or string cheese, beef jerky and candy, here are four trend takeaways to munch on:
No candy for lunch, but …
Snacks are increasingly becoming part of Americans meals. We’re not talking about crushed potato chips on top of a casserole or raisins tossed into a salad. Snacks are no longer just munchables for a mid-morning or mid-afternoon pick-me-up, but the building blocks of meals.
“There’s a changed definition of what a meal is,” said David Portalatin, NPD’s national food and beverage analyst. “Today, I might have a piece of fruit and trail mix and call that lunch. In the past, we would’ve thought of that as exclusively snacks.”
The blurred line between snacks and the traditional trio of breakfast, lunch and dinner impacts what Americans choose to munch on, too. He pointed to breakfast sandwiches eaten as snacks, despite the first word of the food’s name.
Nick Desai, CEO of Snack It Forward, visited the Livestream Studio at NOSH Live Winter 2018 to discuss his brand Peatos. Peatos is a peas and lentil-based snack that takes on the “junk-food” platform with a plant-based approach.
Desai discusses the mission of Peatos, distribution of the brand and how his childhood experiences influenced the approach to the plant-based snack.
- PEATOS VARIETY PACK – GET ALL YOUR FLAVORS HERE!: All your favorites are here, Masala, Fiery Hot, Cheese and Chili Cheese. So Enjoy all of them without the guilt.
- MADE FROM POWERFUL PLANT PROTEIN: Don’t let these words fool you, nutrient-dense pulses are here to take the snacking crown. We combine the strength of powerhouse pulses— like yellow peas, and lentils— with all the bold, flavors you want from a snack. (It’s just like “junk food,” except we tossed out all the junk.)
- 130 CALORIES, Low Sodium, 4g Protein and 3g of Fiber – GOOD FOR YOU SNACK FOOD : We put everything good into Peatos. Only 130 calories, low sodium. These SuperFoods (Plant Proteins) pack a nutritional punch: non-GMO, gluten free, and sustainably grown, in addition to delivering vitamins and minerals.
- NON-GMO, GLUTEN-FREE, NO MSG, VEGETARIAN AND NOT FRIED We use the finest Non-GMO ingredients to create the base of our snack. We stay away from artificial, man-made colors like Red 40 and Yellow 6. We keep it real with bold colors that come right from natural sources, like vegetables, real cheese, and spices!
- TOTALLY VEGAN AND VEGETARIAN Yes, you can eat this! For all you vegans out there, Masala and Fiery Hot are vegan and Chili Cheese and Classic Cheese are not vegan but they are vegetarian, we thought of all you snackers out there.